We are a brand new marketing entity, launched in India and Singapore early this year. We are a team of marketers who have come together to live this dream after individual long stints with global marketing and communication entities on various parts of the world. Somewhere we connected as we all believed that digital can create an entire universe and somewhere we were not using digital to its potential, not focusing on its abilities to prove a very brand promise, the sheer fact that it is something much bigger than just offering new extensions to media, or surfaces.
All advertising is supposed to do is leave the consumer wanting to know more. But think about it; what compels us to know more or want more? The basic desire.
We firmly believe that all brands existent today can be pegged onto a human desire. A great brand will latch itself onto more than one desire. Right from the desire to belong to the desire for love, all are universally relevant. And of course, change with time.
Brands can fulfil these various desires. All it takes is an experience.
That's what we do. We are LIQVD ASIA.