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Alex Diaz (alexdiazeco)
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Great news. Now we wait. And act.

Yes, it is the best of news, for energy-related emissions to have stabilized in a year (2014) of global growth. So the rush to efficiency and renewables is working.

Or is it? It is certainly part of the explanation, but we have to wait for a more complete picture. First, the mid-year revision of this data. Second, further signposts that will tell us if this is a one-year phenom or the start of a long-term planet-saving trend.

Were it to be the latter, it would mean we're off to the races. This just covers energy-related emissions. There are others, of course, plus biodiversity data. But clearly, to go from a 5% rise in emissions to a flattening of the curve not only reaffirms that we're taking positive steps, but emboldens those and many other steps.

More importantly, it tells those who may be standing on the sidelines unsure what to make of climate change that they, too, can contribute if they choose to get in on the act.

And then progress can become exponential. Maybe, just maybe, the action curve will then pass the much-awaited tipping point, the point beyond which action becomes a force so powerful and widespread that it overwhelms the most persistent effort to deny or block, and converts the most passive citizen, company and government into an agent of change.

Because we must never rest on our laurels. Stabilization is but the first step in a multi-decade march to save the planet. To halt the rise of emissions does not mean we've STOPPED emissions. We're still emitting at climate-busting levels. The longer-term and frankly far more daunting challenge is to REDUCE emissions -- by 5%-10% per year for the next 30-40 years.

And for that, it won't be enough for the remaining 500-or-so gigaton carbon budget to remain buried underground. We must convert the world's systems and lifestyles with unprecedented depth, commitment and urgency.

For that to happen, the world's New Climate Economy must be turbo charged. Climate-saving policies, suppliers, brands and deals of all kinds MUST become the order of the day, the headline grabbers in CNN and the Wall Street Journal -- the business that transforms every corner of the planet.

Everyone's celebrating that we may have halted emissions while continuing to grow our economies. The far bigger question, for which we have yet no clear answer, is whether we can sustain growth and development while slashing emissions that dramatically for such an extended period of time.

For if we don't, were we to fail THAT challenge, today's stabilization news will be but a positive footnote in an otherwise nasty story.

#climate   #climatechange   #sustainability   #globalwarming   #carbon  
This story originally appeared on Climate Central. Solar, wind and other renewables are making such a big difference in greenhouse gas emissions worldwide that global emissions from the energy sector flatlined during a time of economic growth for ...
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Gas prices were the driver renewables didn't contribute much to total generation.
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Let's break through

Last week's relaunch of The B Team http://bteam.org/ offers the world a uniquely compelling proposition. Can we take the group's focus on big business and turn it into a powerful movement to finally and massively convert small and midsize companies (SMCs) to sustainability? And cities? And districts within cities?

Most of the action on green has thus far been taken by large enterprises and certain state, city and national governments. Largely absent has been the segment that easily represents the bulk of most local economies around the world, as this recent +The Guardian article attests:
http://www.theguardian.com/sustainable-business/2014/nov/04/small-business-smes-sustainable-economic-growth

Tragically, for all their noise, neither large companies nor governments are yet breaking through to the degree of ambition desperately needed to save humanity from 4C-6C by century's end. And if #LimaCOP20  is any indication -- and it most certainly is! -- we KNOW #ParisCOP21  will keep us horribly short. To most, Paris has become THE hope for mankind, and any gain achieved there in December will be welcome news, not the least because it will likely spark hopeful action on multiple fronts. But let's not kid ourselves; COP21 will NOT get the job done. It alone will not avert 2C.

So SMC conversion is a front we simply cannot afford to leave out of the equation. We don't stand a prayer of SOLVING the crisis without SMCs, and I have yet to see a concerted effort to bring SMC change agents in at the speed and global scale needed.

That's where I see the grand potential of The B Team and its 10-point Plan B. Plan A, say the group's founders, is green-business-as-usual. The "B" in its Plan, by contrast, is for Breakthrough, the group having adopted the Breakthrough Capitalism agenda of one of its original mentors and founders, +John Elkington, known widely as one of the movement's elders and pioneers and today the Executive Chairman of the London-based firm, Volans, that delivers Breakthrough as a service: http://www.breakthroughcapitalism.com/

Volans caters to big business, though the Breakthrough agenda it and The B Team promote is easily adoptable by any visionary SMC. Volans even holds Breakthrough labs and events for cities, something we can presumably expect Team B to get into, as well.

One thing is certain: the Breakthrough agenda is THE agenda for a future free of devastating climate change and resource depletion, particularly when combined with the New Climate Economy launched by the Global Commission last summer http://newclimateeconomy.report/  

Breakthrough is about about catapulting to a whole new level of sustainability, one driven by profound internal and societal systems change to achieve zero impact.

Elkington is the first to say that the number of large companies and cities today that fully get Breakthrough and are implementing it effectively can hardly be counted with one hand. And he is also the first to say we have just now begun what is likely the final decade we have, 2015-2025, to get EVERYONE on Breakthrough mode, or else.

Three years ago, I wrote this G+ post where he asserted 2012-2022 as the decade we couldn't get wrong:
https://plus.google.com/118018939924152190745/posts/f75W5Ef4dRy

I don't know how much longer we have to keep moving the Decisive Decade Goalpost, but the science is clearly telling us he may very well be right this time around. The remaining carbon budget will be history, and we with it, unless we move at Breakthrough speed NOW, so that we may get to Zero and become contagious change agents by 2025. The idea is not to WAIT until 2025, but rather to act TODAY so we can save this thing between now and then.

What I love about Team B is that its leaders have issued an open invitation to ANY company that wants to join, embrace the 10-point Plan B, move toward Breakthrough and become the cutting-edge leaders of tomorrow. To stretch our goals and become Breakthrough Companies, as it were.

That includes SMCs, and so exciting do I find these possibilities that I've decided to incorporate Plan B into my own work agenda, essentially to extend the invitation to as many SMCs, districts and cities as I can reach in NorAm and LatAm, the region I can more easily cover. I encourage ALL of you to do the same wherever you are.

In the case of SMCs, stretch goals can coalesce around three basket categories: 1) Operations, particularly culture and radical resource efficiency to get to Zero impact -- in carbon, water, waste, forests, species, oceans, minerals and the like -- 2) Revenues, which entails turning their green products and brands into market disruptors -- insurgents that dethrone unsustainable incumbents in every corner of the planet -- and 3) Social, or going significantly beyond operations and collaborating with every possible stakeholder to move the rest of society toward Breakthrough.

As Unilever CEO and B Team leader Paul Polman (pictured) has become fond of saying, no business can succeed if society fails, and we have to agree with him when he says society WILL fail if we don't take this battle to a whole new level. It behooves everyone, including the world's SMCs.

This is an opportunity to, as Elkington says, help others achieve the far higher FQ we collectively need to save the planet. That's short for Future Quotient. There is IQ (rational and intellectual intelligence), EQ (emotional intelligence) and now FQ: 
http://futurequotient.tumblr.com/report/

Unless we move toward Breakthrough FQ and adopt this new way of looking at businesses, neighborhoods and cities, I fear we will remain stuck in a less evolved (not to say outright dumb, clearly not very intelligent) understanding of what it takes for our companies and species to survive and thrive in the decades to come.

So what do you say? The scale of change is monumental, and we have zero time to waste. Find your place in this space, and let's get going.

#climatechange   #climate   #carbon   #greeneconomy   #globalwarming   #sustainability  
Geneva, 5th February, 2015 – Today, Leaders of The B Team running some of the world’s largest companies, called upon world leaders to commit to a global goal of net-zero greenhouse-gas (GHG) emissions by 2050 – and urged business leaders to match this ambition by committing to bold long-term targets. The B Team’s ambition builds on recent talks …
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excelente....!pendiente una conversación Alex Diaz
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Rather limited vision, don't you think?

Activism is good. Always has been. Lots of wins through the centuries. Today's climate activism is no exception.

But as I read leading activists outline their 2015 priorities in this story, I can't help but think how limited the entire concept of activism has become, or perhaps has always been. This variety is synonymous with protest and combativeness: the folks who block coal plants and neighborhood fracking, or lobby lawmakers and lead voter registration drives to knock out the rascals, or as has suddenly become fashionable, recruit diverse communities to join these and other such efforts.

Again, absolutely nothing wrong with that. I've joined many a protest and combative effort over the years myself. Those trenches are vital to achieve the objectives we all share.

There are other trenches, though, that can just as well be labeled activism: the mid-level manager or high-level board member at some company fighting the good fight from within, or the teacher trying hard to persuade the curriculum board to teach climate science, or the friend who talks his/her buddies into changing their behavior, and let's not forget the army of greenpreneurs, marketers and consultants who change behavior through the sustainable products and services they market and sell.

They're all "active" as well. They're just not protesting or adopting a combative approach, but rather a collaborative one driven by persuasion, marketing and softer, friendly brands of pressure.

To all of you on those fronts, consider yourselves activists, too. We're all part of the exact same team, only focused as we should be on different priorities. News media being what it is, the protesters capture the most attention. So perhaps those activists, the ones addressed in this article, should be called combatives and the other activists called persuaders.

Is this a fruitless game of semantics? I don't think so. Semantics are important. They play on the mind and can help motivate and unite. Words are powerful. As is activism.

In all of its varieties.

#climate   #climatechange   #sustainability   #globalwarming  
We quizzed more than a dozen leaders and thinkers about priorities for this coming year, and this is what they had to say.
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Well said, Alex. Everyone can be an activis in her or his own way.
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It's about time!

As the President said today, this is the right thing to do.

Hail to the Pope!

#Cuba   #Pope   #Obama  
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+ND7652 This is the adult section of YouTube.  You may be more comfortable in the Disney Channel section.
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La voluntad de ser líder

COP20 volvió a decepcionar, como todas estas conferencias climáticas suelen hacer. La utilidad del proceso se ha reducido al margen de las cosas, ante la urgencia abrumadora de la crisis que nuestros líderes no tienen la capacidad de enfrentar como adultos, precisamente el llamado que hace este caballero en un pasillo en Lima (foto).

Dicho eso, hay que admitir a la vez que esto no es nada fácil. Basta con mirar el ejemplo de nuestros países latinoamericanos, tal como destaca el reportaje abajo de +The Guardian. El Brasil de Lula logró unos avances que Dilma ahora retrocede, pero ella entonces encamina unos acuerdos prometedores. El grupo de los seis países que forman AILAC mostraron en Lima el liderato que todos esperábamos, pero algunos de ellos, particularmente el país sede del Perú, traicionan en sus propias políticas nacionales.

Es así en el resto del planeta, con políticos, empresarios y hasta las mismas ONGs que pretenden ser más rectas. La hipocresía se ha convertido en parte de la lucha -- algo irónico, como una comedia trágica de Shakespeare, llena de personajes muy complicados.

Pero dentro de todo, vale destacar el nuevo liderato, las nuevas voces de acción y esperanza, que podemos ver en América Latina. AILAC tendrá sus contradicciones, pero es sin equivocación un esfuerzo genuino de girar la marcha hacia una dirección más refrescante y efectiva. Brasil y México, los dos colosos de la región, empujan a las grandes potencias a moverse más de lo que de otra forma harían. Costa Rica es...pues Costa Rica, el gran ejemplo. Uruguay y Colombia emergen con movimientos importantísimos.

Nuestras empresas se unen, también, aunque hay que decir que no tanto como reclama el momento. Esta es hoy la gran oportunidad que tienen ellas y que tenemos los que podemos influir sobre ellas.

Precisamente por las paradojas inherentes al proceso de gobernar y de acordar pactos globales, ya no podemos contar con los políticos para imponer soluciones desde arriba. La UNICA esperanza ahora son las empresas y su capacidad de innovar y llevar al mercado a gran escala las marcas y soluciones que reduzcan dramáticamente la huella de carbono de todo comprador de esos bienes y servicios, sean ellos consumidores particulares, las mismas empresas en sus gestiones de compra y suministro, los gobiernos y otras instituciones.

Hablamos de soluciones energéticas renovables, abastos y eficiencias de agua, transporte urbano, edificios verdes, agricultura orgánica de alto rendimiento, todo tipo de producto de consumo: jabón y detergente, electrónicos y juguetería, ropa y accesorios, muebles y decorativos -- en fin, TODO, tanto el producto final como el ciclo de producción completo y el comercio justo y circular que lo trae al mercado, así como la promoción de una vida muchísimo más sencilla, solidaria y en comunidad que precisa de MENOS cosas materiales para ser feliz. Ayer mismo publiqué aquí un post sobre las soluciones de vanguardia que recopila y presenta la organización Sustania: http://www.sustainia.me/

Repito: ESTA es nuestra gran oportunidad y el momento es AHORA. La providencia magnífica que tenemos es que esta nueva forma de producir, consumir y vivir es absolutamente SUPERIOR a la presente y totalmente consistente con el objetivo de reducir la pobreza en nuestros pueblos.

La sostenibilidad ahorra dinero, mejora la salud y nos colma de grandes conveniencias cotidianas. Las empresas por su parte se abren al crecimiento fantástico de estos bienes y servicios verdes en un mercado globalizado que superará los 10 billones de consumidores. La oportunidad es histórica, verdaderamente sin precedente.

La única pregunta es: ¿Quiénes serán las empresas líderes? ¿Quiénes harán las apuestas e inversiones en esta nueva economía? ¿Quiénes tendrán la visión y la voluntad?

La Comisión Global que preside Felipe Calderón lanzó el reto en agosto, mediante el estudio y plan de acción llamado The New Climate Economy http://newclimateeconomy.report/ que nos presenta las oportunidades con una claridad esperanzadora. Debe ser documento de trabajo de toda junta directiva en América Latina y toda región del planeta. No cubre todas las áreas, pero es un comienzo estupendo.

Nadie sabe si lo vamos a lograr a tiempo, porque tiempo no queda mucho. Lo que sí sabemos es que no lo vamos a lograr si no nos movemos con el más alto sentido de inteligencia y URGENCIA. Sí sabemos que no lo vamos a lograr si esperamos que lo hagan los políticos. Por lo tanto, sí sabemos que la única forma de lograrlo es esta Nueva Economía y que ella está enteramente en NUESTRAS manos, no la de los gobernantes.

Está en nuestros productos, marcas y soluciones, en la forma de producirlas y distribuirlas, en cuán asertivamente convenzamos a nuestros públicos a que las compren y cambien su conducta, desplegando las más avanzadas tendencias de comunicación y los más amplios e inspiradores movimientos e iniciativas de comunidad y solidaridad.

Ese es nuestro desafío, mis amigos. Vamos. Let's do it!!!!!

#sostenibilidad   #sustentabilidad   #cambioclimatico   #sustania    #LimaCOP20   #sustainability   #globalwarming   #energiaverde  
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Regional powers like Brazil and Peru see themselves as key facilitators for Paris deal, but critics say they should also take bold action on emissions domestically
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For Mujica and Uruguay, only the beginning

Or so I hope. Or so we should ALL hope. Jose Mujica leaves the presidency of Uruguay next March -- term limits kept him from what would have been a sure reelection -- but he musn't be allowed to leave our hearts and minds.

That's because more than ANY other national leader in the world today, Mujica represents not just what every other leader should be in outlook and outcomes, but what every citizen of the world should be in terms of our approach to climate change and the future that awaits our children.

I wrote about him and his path to climate sanity in this Oct. 2012 post following his speech at the Rio+20 UN climate conference:
https://plus.google.com/118018939924152190745/posts/Z63jgH4Ha7h

And here he is in the link below in what should go down as one of the greatest and most visionary speeches of our time, of this unique and epochal time in human history, delivered at the 2013 UN General Assembly. If Spanish is not your thing, here it is with the English interpretation: http://youtu.be/mw-9XvcoHXo

Mujica lays out in no uncertain terms the daunting conundrum we face. The future holds fantastic potential in new discoveries and social justice, but we won't get there from here unless we solve the climate crisis, which will be excruciatingly difficult unless we reach the needed global consensus and agreements, which in turn will be nearly impossible without a transformation of the human heart.

It is the latter that holds the key, he insists, because if humanity has been unable thus far to strike a climate agreement, it is largely due to what he calls prehistoric attitudes and divisions that keep us from the degree of solidarity and collaboration that is needed. "Our biggest challenge, therefore, is cultural and political." And we all know how long that change can take! We're seeing those attitudes and divisions once again this week in Lima.

It's as if Mujica had anticipated the barrage of recent articles pointing to the wrenching technical challenges ahead in avoiding 2C and falling short of the world's remaining 500 gigaton carbon budget in the next 10-15 years. That is, if the challenge of the heart is a prerequisite to solving the challenge of carbon and biodiversity, we should be getting ready for a wild ride, indeed.

Role for Uruguay

But here's what I'm left wondering after seeing this 2013 speech and others by Mujica. Go through them on +YouTube. Developing countries, he says, must not consume at developed-country levels, and developed-country consumers must bring their own levels to within the planet's limits. He presents Uruguay as an example of a country that is happy with its own level -- a country, BTW, +The Economist named Country of the Year last year. No small feat.

This is a huge point, the equity issue in today's climate debate. How does an emerging market fight poverty without ruining the planet for everyone, including themselves? Should developed economies, then, which caused this whole carbon mess in the first place, reduce their consumption and emissions to make room for the growth of poor countries, since there isn't enough of a carbon budget left for everyone to grow as usual?

We can be fairly confident folks in developed countries will resist that. They won't want to give up their lifestyles, at least not in the next decade or so it will take to consume the remaining 500 GT budget. And we can be just as confident most emerging-market consumers will continue to fight for their fair share.

Problem is, we can't all have our cake. Growth-as-usual at that scale is simply not viable. The world, therefore, needs a model of growth unusual, a country that shows us HOW to grow and reduce poverty without busting the carbon budget. A level of income and consumption high enough to provide SUFFICIENT comfort, but low enough to be in harmony with Earth. Production of energy and products decoupled from carbon -- indeed, those are the brands that can and must grow to enable the needed behavior change. A degree of social cohesion, or social capital, that creates not just policy collaboration, but more importantly the level of community and unity we know from social science and experience is the deepest and most effective source of happiness, once a minimum level of material comfort is achieved.

Scandinavian countries were once considered such a model, but we now know their carbon footprint is too high for that role. In fact, no developed society qualifies. It must fall on a developing one where consumption and carbon levels are still comparatively low, and of them all, Uruguay stands tall. Witness, among other achievements, the path it's on to generate as much as 90% of its energy from renewables within the next two years, one of the highest in the world.

Could we be looking here at a Uruguayan Dream for the world to follow, instead of the American Dream everyone around the world is now rushing toward? For it is a new Dream we need. Over at the Center for the New American Dream http://www.newdream.org/ economist Juliet Schor and others are feverishly brainstorming ways to transform the U.S. to adopt precisely this new set of planetary values, roughly the ones Mujica is articulating.

Perhaps Schor & Co. should be looking at this small state deep in South America, which clearly has much to teach the rest of us about how and why this new Dream works. Achieving consensus is a start. Mujica is himself a strong sign of that. A politician would only dare speak his mind like he does if his people mostly agree and are behind him, as are the 65% of Uruguayans who approve of his work and have just elected a new president from the same party and mindset -- reelected, actually, since Tabare Vazquez served prior to Mujica and got much of this going during his first term.

And so the table is set for Uruguay to mean more to the world than it has to date, and for Mujica to remain an active voice in this most important of all movements, at this most important of all moments. His plans are to retire to his humble home and launch a school for dozens of adopted children.

Here's hoping those plans include a vibrant role to ensure those children have a future.

#josemujica   #uruguay   #climatechange   #carbon   #sustainability   #UNCOP20  
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Have him in circles
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Nice short case study

Pass it on: how one scientist went from denial to belief.
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Don't forget the other side of the coin

With so much attention going to carbon emissions and energy as focal points in the struggle against climate change, we mustn't take our eyes and minds off the equally important battle to save the world's resources and biodiversity.

As this fantastic summary-article says, resource preservation and regeneration are vital solutions to avert climate change, but they're life-critical in their own right:
http://www.huffingtonpost.com/vance-g-martin/a-wild-answer-to-climate-_b_6459012.html

Reminds me of my dear friend Pablo Cruz (pictured), the longtime director of the U.S. Forest Service in the U.S. territory of Puerto Rico and chief protector of the El Yunque Rainforest on the island.

His calling in life has become to keep urban pressures from harming the forest more than they already have. His fine team of biologists continually documents the rich biodiversity alive in this amazing habitat and don't tire of educating anyone who will listen on the deep value these resources bring to our lives.

The same can be said of everyone with a similar calling in forests everywhere. And oceans, rivers, lakes and all nature parks and wilderness areas.

The challenge posed by the article has indeed become the next frontier in our crusade to save them all, and with them save humanity, as the author makes clear:

"How do we make this reality understandable, accessible and cool? We have a plethora of conservation organizations, institutes, think tanks, and agencies. They are necessary, but they mostly deal in science and policy, and their jargon is as opaque as carbon gas and methane are invisible. Science and policy are important, but they are tools. What we need is a new kind of vector, a bridge from ideas to inspiration and action."

Culture must be part of this new vector, say the authors and Wild Foundation leaders. So must marketing and the game-changing work communicators can do to trigger this bridge.

The challenge is out. We only have 10-15 years to turn this around, or else. There is zero time to waste.

Marketers and artists of the world, UNITE!!

#climate   #climatechange   #globalwarming   #naturalresources   #sustainability   #greenmarketing   
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"It's becoming part of the consciousness"

Fascinating and accurate cultural take on what's happening here. People are beginning to realize, if still mostly subconsciously, that humanity is in deep trouble if we don't wake up and move quickly.

#climate   #climatechange   #globalwarming   #sustainability   #carbon
Christmas 2014 is over. Now it's back to reality for another 364 days. To start you off, I'd like to examine how our society, most of the year at least, has become obsessed with something...
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Evan Brody, in a decade or two, or maybe three of four, we may have a "runaway earth." Check out the methane hydrates wild card. Its scary.
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Pressure? Yes, but of another kind.

Of everything written on the outcome of Lima COP-20, this one is perhaps the clearest and most succinct.

Read it?

OK, here's the real deal. This peer pressure won't work, the name-and-shame montage under the elegant sounding Intended Nationally Determined Contributions (INDC). Recall the name. We'll certainly be hearing it a lot. It is the world's new climate-change framework, sure to become a more formal agreement a year from now in Paris.

For all the reasons stated in the article, though, it won't get the job done. We're so deep in this hole that it requires far greater ambition and a structure with teeth. But then again, we've known that for some time now. We've known they wouldn't and won't be up to the task. And we know why.

We also know the rest of us can't simply leave it up to them. We MUST move on our own fronts, as so many already are, and that includes another brand of pressure altogether.

You know what surface tension is, the molecular pressure that keeps an item attached to a surface. The classic example is a drop of water on top of a table. As the table is tilted, the drop hangs on for dear life, not yet rolling down, until the tilt becomes too slanted and the molecules can no longer adhere. The drop then rolls down. Rapidly.

We're currently witnessing the exact same thing in the world's climate crisis. The people are tilting the table. Pressure is building from below. The powers that be are resisting and trying hard to hold on. But it's only a matter of time, only a matter of how quickly we can create a slope steep enough to loosen and break their grip.

And then their emissions will tumble like the falling drop. Rapidly. Suddenly. A social tipping point will be upon us, and today's majority opinion in favor of climate action -- at home, at work and in government -- will finally become voter pressure for the laws we've been waiting for, consumer pressure for sustainable brands to become bestselling goods and services, and peer pressure amongst ourselves to spread the magic of a simpler, low-carbon lifestyle.

THAT's the pressure that will solve climate change, provided we'll still be on time. If the INDC is all our leaders can do, well that will be all they can do. The rest is up to us.

The rest is up to YOU.

#climatechange   #LimaCOP20   #sustainability   #globalwarming   #carbon  
The agreement reached in Lima, Peru, would be a breakthrough in 20 years of efforts to create a global warming accord, but it falls short of what scientists say is needed.
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We are all Sustainians

Solutions, solutions, solutions. Think tank Sustainia is looking for every sound sustainability solution from anywhere in the world that can help accelerate the way out of climate change. Visit http://www.sustainia.me/collaborate/ to pitch in.

It's one of the most exciting initiatives going on today, as it presents solutions as a destination, the world we want, the cities, homes, food, health, education and companies we want.

Sustainians of the world: unite!

#sustainia   #sustainability   #climatechange   #globalwarming  
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Good poll numbers

You may have seen this by now, the latest poll highlighting that "more than one quarter of Americans are climate change skeptics," as if that were a number to dread, or an excuse to throw our hands up in despair.

The flip side is that about three quarters, or a solid majority, believe climate change is real, that the science is sound, that humans are causing it, that the consequences of inaction are horrendous, and that we must therefore do far more about it than we're now doing.

The other piece of good news is that the principal drivers of climate skepticism, totaling 63%, are only three, and they can be rather easily countered in any good reasoned argument -- although I must admit that the first of these, where people claim that warming mustn't be happening because it's cold where they live, suggests an intellectual capacity which may be unable to grasp the simplest of explanations.

Still, there is hope even with those folks, and more so with the other two groups, not to mention the ones constituting the other 37%. The hope is in triggering a massive activation of the three quarters of Americans who do believe. Granted, this proportion has held fairly steady for a couple of years now. Skepticism has proven a hard nut to crack.

But that's just because we have failed to ACTIVATE believers sufficiently and with the right strategy. People respond to reason and change behavior best when prompted and influenced by those in their inner circles whom they trust most. That is basic social and brain science.

The trick is to launch a Big Initiative, which can only be done by brands and companies strategically aligned with the project, to penetrate those inner circles deploying a combination of digital, content marketing, CRM, customer-touchpoint, and mass-marketing strategies to get believers to use their super-majority numbers and the persuasive arguments we can facilitate, and go on the offensive.

It's the missing link that can turn these poll numbers into a fantastic story!

+Sustainable Brands just posted a story about an important contest where leading brands can showcase what they're doing to change consumer behavior through the use of their products. I'll be on the lookout to see which ones include initiatives such as this one.

#climate   #climatechange   #sustainability   #greenmarketing   #sustainablebrands  
More than one-quarter of Americans are climate...
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The headline is a bit misleading. The article addresses reasons people give for not believing in climate change, while the actual reasons probably have more to do with its conflicting with their worldview, one in which there's no such thing as a problem requiring a government solution. I think they conclude that climate change can't be real before they come up with one of the reasons they give in the poll.
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Education
  • UCLA
    Development, 1985 - 1986
  • DePaul University
    Development, 1982 - 1985
  • Tulane University
    Political Science, 1980 - 1981
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Green content marketing to place sustainability on hyperspeed
Introduction
Thanks for your visit. This G+ page is dedicated to the indispensable fight against climate change and resource depletion. If you're interested, please peruse the posts, and let's add each other to our circles. 

Better yet, let's engage in online and offline activities and collaborate to write the stories and launch the initiatives that will ACCELERATE solutions and give humanity a chance. I believe profoundly in the power of the word, particularly when joined by images and film -- words with drama, words with punch, words with passion. They have always inspired crowds and moved mountains, and given the depth of today's climate crisis, we need the right words written and shared...more than any time that came before.

If you're a company or agency in your own climate crusade, let's talk about your sustainability content marketing. Let's write and spread the kind of compelling storytelling that has become the heart of digital marketing today -- articles, images and videos so captivating that people will love to share them widely across their networks. Visit my Linkedin page and ecoWords site in the links below and let's get in touch.

I also believe profoundly in the power of brands and projects. There is so much going on right now around the world to change the world, but if we know one thing above all else, it is that the sum of it all will not keep temperatures from rising past 2 degrees Celsius in the 10-15 years that remain to get the job done. Another notch beckons, a hyperspeed dimension, if you will, focused on replacing all things unsustainable with sustainable alternatives in every neighborhood across the planet. We simply HAVE to step it up, and we have to step it up NOW.

Whenever I'm not busy working, blogging, googling, running, biking, traveling, coffeeing or familying, I'm also hard at work contributing to this big change -- and contemplating the consequences if we don't make it -- through the writing of The Hypergreen Neighborhood, my first book, because it's no longer "what" but rather "where" and "how fast."

So, welcome once more, and I hope to see you down the (G+) stream.
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Green Content Marketing
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The juncture of dramatic storytelling and passion-stirring marketing, a hybrid combination at the heart of the new digital marketing, because to get digital right, marketers must now also be journalists.
Employment
  • ecoWords
    Editor & Marketer, 2013 - present
    After three years in business journalism (second time around) and more than a decade in the local sustainability and marketing/pr trenches, I engaged various clients and partners throughout 2014 in the U.S. territory of Puerto Rico across a range of writing assignments and stakeholder initiatives to combat climate change and promote the island in global markets. As the year comes to a close and my work on those local initiatives expires, I pivot to launch ecoWords and focus on sustainability and storytelling at a broader global level.
  • Caribbean Business newspaper
    Senior Business Editor, 2011 - 2013
  • Afan Green Communications
    Director & Strategist, 2009 - 2010
  • Westernbank (San Juan)
    Sustainability SVP, 2006 - 2008
  • Doral Financial (San Juan)
    Sustainability VP, 2004 - 2006
  • Casiano Communications ( San Juan)
    Marketing VP, CB Editor, 1998 - 2004
  • Doral Financial Corp.
    Marketing VP, 1996 - 1998
  • Caribbean Business
    Reporter, Editor, 1988 - 1996
  • Dynamic Marketing
    Account Executive, 1986 - 1988
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San Juan, Puerto Rico
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Chicago - Los Angeles - New Orleans - Miami - Washington, D.C. - San Juan, Puerto Rico
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San Juan, Puerto Rico (USA)
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