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Diverse Achievements
6 followers -
Getting you beyond the Buzz of Social Networks to results
Getting you beyond the Buzz of Social Networks to results

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Diverse Achievements's posts

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A great guide from the good folks from @marketo "Definite Guide to #Social #Marketing" {email req'd} http://ow.ly/ES5by

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Know how to measure your Top of Funnel content marketing efforts, even thought it's difficult. Great video from Moz and Rand Fishkin {9 mins} http://ow.ly/EGSNa

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Some excellent resources to keep at hand.

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A great post from Mark Schaefer on the impact of social on leadership today. Point 6 has always been true, being a good leader doesn't mean being the smartest person in the room, just smart enough to work with and trust smart people. 

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A fantastic tool to help with your decision making processes, that looks at not only the positive outcomes, but all of the possible consequences.

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Thinking of adding this to all future contracts ;) 

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A branding and sponsorship nightmare for Cover girl and a great example of consumer advocacy.

This Photoshopped CoverGirl Ad Is The Most Powerful Protest Against The NFL We've Seen

http://www.businessinsider.com/photoshopped-nfl-covergirl-ad-2014-9

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Great interview by Lee Odden of Ann Handley and her new work. This is definitely a keeper. 

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A lesson that I know I benefited from. Important to have clarity in our communications. 

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David Meerman Scott adds his perspective and insights to the conversation of how sales and customer service will benefit greatly from integrating social into their process. The process has changed dramatically, are you prepared? 
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