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Z Dental
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91 followers
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Using social media as a way to promote a business can be difficult, even for people who regularly use Facebook, Twitter and other networks as a recreational activity.

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As a community practice, draw on that role to appeal to new patients on all those counts. Sincerity, personality and relatability will be big draws for potential patients, so play up the natural individuality of your family-run practice.

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It's important to have a presence on social media, but running a page for a business - especially one involved in the health care field - is different than managing a personal account.

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Do your best to bond with new patients and develop a rapport of trust and camaraderie during the first visit.
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Having your staff members gently mention that your practice makes special accommodations for people who feel nervous or scared about scheduling appointments can make a big difference and help in patient retention efforts.
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Administrators must be able to swiftly perform a search by reaching out to existing faculty, posting on online job forums and giving the open position visibility within the community.

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In the initial appointment stages, your front desk team should share as much as possible about your practice and staff, simultaneously gathering similar information from the patient - set the foundation for trust and a warm, strong relationship even before the first exam.

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A new study in Medical Care reported that employers are voluntarily expanding dental coverage even though the Affordable Care Act only requires such expansion for medical plans.

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In your daily routine, precise diagnoses and correct treatment require the use of technical terms, which can become second nature. Remind yourself that when you communicate with patients one-on-one, you should use simpler terms to enhance understanding.

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While people without dental insurance may be more resistant to the idea of getting regular cleanings and preventative care, there's a market for these offerings as well as the emergency services that everyone occasionally needs from a dentist.
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