Since we're on a story telling roll around here ... take a look at the shape of stories, brought to you by Kurt Vonnegut (see image below)...
So let me tell you why this might be the least bit helpful in your business.
As I mentioned yesterday (http://goo.gl/F8vD60) in the documentary by Volskwagen (yes, big brands are thinking correctly when they view themselves as media companies) ...
A good marketing story has a hero, conflict, and ultimately, resolution. This post from Sonia Simone explains:
Source of infographic:
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