Just don't say Social is the new SEO or Doc Sheldon will get on your ass. http://searchenginewatch.com/article/2229207/5-Top-SEO-Fallacies-A-Myth-Busting-Rant
Do Social Signals Influence Search Results • You Bet Your Bippy They DO
Always consider the source http://docsheldon.com/ site is quite telling • rants aside • IMO a social signal is one bleep • a social share is bleep+bleep • both is better but w/o ones Author Rank connected to all of the above • the algo won't know who to assign social authority to the content creator, let alone the subsequent connections + engagements that follow which is the real prize anyhootergo a 5 second visit to Doc's
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