Consists of: - Google+ Pages: Public profiles for entities - Google+ Badges: Web widgets to +1, circle and tie all +1s - Google+ Direct Connect: Pages show up as Google search result - Google+ Analytics: Analyze social interaction (coming soon) - Google+ for AdWords and AdSense
Seems like the way twitter is going. How many have added twitter followers but haven't followed them back? Does anyone read the tweets they get from their followers? Seems like it's the whole spagetti against the wall thing.