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Unique Evidence-Based Marketing Approach
Unique Evidence-Based Marketing Approach

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Excellent article for those of us playing catchup on AI and machine learning http://rof.to/2xuaujM #hcmktg

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Latest thinking on the value of outcomes based pricing being explored by pharma http://rof.to/2xmJRNw #hcmktg

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Consumer social video expectations versus survey of marketers likelihood to fulfill|infographic http://ow.ly/zdn830e7csP #hcmktg

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Timely read for Clients crafting '18 brand (investment) plan while wondering what the '17 plan has yielded https://hbr.org/2017/07/a-refresher-on-marketing-roi #hcmktg

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Tale of 2 launches|Tymlos discount to SOC=inclusion vs Trulance parity = exclusion http://rof.to/2uSxmpq #hcmktg

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Required reading for patient marketers! The Painful Side of Positive Health Care Marketing in Oncology https://ww2.kqed.org/news/2017/07/21/the-painful-side-of-positive-health-care-marketing/ #hcmktg

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Good reminder from Express Scripts that Rare Diseases aren't all that rare. #hcmktg #raredisease
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Interesting look at the 'remorse rate' underscoring the magnitude of treatment choices http://rof.to/2taJtkf #hcmktg #cancer

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Excellent post from Avinash Kaushik that should be required reading to today's biopharma marketers http://ow.ly/dFwm30dB5v6 #hcmktg

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Interesting idea|put a running tab on every patient chart so treating MD cognizant of patient bill generated http://rof.to/2v4urcb #hcmktg
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