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Manish Hooja
Worked at NETPRO INDIA
Attended Maharaja's Collge
Lives in Jaipur
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Manish Hooja

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One of the good web hosting forums site, where you can find, answers to most of your questions.
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Manish Hooja
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Publics and publicity media in Hosting Industry

People whose opinion has direct bearing on the functioning of a company are its publics. How would you recognize them on Internet?They are employees, 

shareholders, affiliates, bloggers and their customers. We can consider publics of a hosting industry more or less similar in nature. Hosting companies do acquire various media to reach their publics. As Hosting business in online, most of the media channels are online, although companies do use newspapers, radio, TV and interpersonal and traditional media. All companies do want to make their communication effective.


Review of Publicity Media in regards to Hosting companies

Press :-
One of the most effective tool with maximum impact which could be used to disseminate information to publics. But in the case of Hosting companies, publics are not localized. They exists in cross-national 
boundaries. Limitation of circulation is there in the case. Subscribers of specailized magazines catering to this Hosting professional group is although growing very fast. Magazines like pcmag, linuxworld, 
computerworld, infoworld, pcquest etc. is read all round the world. Technology magazines are attractive in appearance, livelier, glossier and interpretative in content. Most of the subscribers are periodical 
readers, they keep these magazines for their reference for a longer life span.Although very few hosting companies choose Press to disseminate information about their activities, policies and plans but whatever is publicized in press must be newsworthy and timely.

Press Releases :-
Online news web portals like typepad, PR, PRWEB, johnchow, citizenjournal, digitaljournal are common type of publicity organizations. Most of the Hosting companies use them for planned activitity. It is the content provided by the comapanies itself, which from these news portals is picked by various websites. Most of the companies treat them as a best source of SEO activity.

Editorials :-
Hosting companies do look for featured articles to fulfill their objectives, which talk about hosting requirements and suggest their plan as the solution. Technical content writers having sufficient persuasive skills recommend subjects for editorials with suggestive lines of approach. Most of online editorials look for good original researched based content.

Letters to Editors :-
Letters with forceful point get published, most of times, letter to editor is feedback from public.

Television :-
Impact of television is persuasive, worldwide and powerful, most of the hosting companies are now giving piad commercial advertisements e.g godaddy.

Radio :-
Fliexible and mobile medium of information dissemination, is now used by most of the hosting companies for advertising their plans.

Video:-
For training, educating consumers, build motivation or show achievements of company vidoe films are being used.

New Technologies :-
Use of sophisticated technoliges like e-mail, facsimile, teleconferencing are being used for exchange of information. Hosting companies do rely on review and rating companies like Ananova.com, SiteGeek.com which have immense potential to disseminate information and to take feedback.

Apart from these, companies do organize conferences and meetings in which their staff members give speeches as keynote speakers.
Last searched; inmotionhosting. SiteGeek monitors the entire Internet 24/7 and brings current information on 100 data-pointsabout 40000 web hosts directly to you for free. It's the world's only source for 100% impartial, data-driven web hosting reports and reviews by real users just like you.
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Manish Hooja

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Site Geek broadly and specifically associated with assessing hosting community attitude and opinion. Its umbrella covers functions as under: Promoting top companies of Hosting industry. It builds
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How much the oral communication for training and informing about the company policies is effective when new technologies like SiteGeek.com are showing the best track records in the field. How many companies carry on meetings, telephone calls, public address system, personal counselling to their clients especially in Hosting world.
Only very small percentage of Hosting companies communicate orally. It all depends on the qualities of executive how effective, speedy he or she is. The calls are recorded for quality and training purpose.
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SITEGEEK.COM BRAND MESSAGING

BRAND OVERVIEW

Following is an overview of the recommended brand positioning which guides the brand messaging for SiteGeek.com.

BRAND POSITIONING STATEMENT

SiteGeek.com empowers individuals, web developers, and businesses to make educated buying decisions when researching web hosting solutions. SiteGeek.com is a trusted provider of current, unbiased, comprehensive web host reviews and reports developed using in-depth, real-time, data-driven tracking, social media sentiment analysis, and real user commentary.

BRAND PERSONALITY TRAITS

Trustworthy, honest, approachable, professional, friendly, educational, impartial, credible, expert, tech-savvy, experienced

BRAND PERSONA

SiteGeek is the Consumer Reports of web hosting – the trusted source anyone can go to for thorough, current, and honest reviews so they can make the most educated decisions and investments possible when choosing web hosting providers.

BRAND PROOF STATEMENT

Using 24/7 tracking of over 40,000 web hosting providers, SiteGeek.com analyzes more than 100 data points, downtime, new, deleted and transferred domains, and social media sentiment to develop comprehensive, impartial reviews of web hosting providers that cannot be found anywhere else. SiteGeek.com is the only source for this type of data-driven, unbiased educational information, which is supplemented with real user reviews and comments. All information is available for free to all visitors so they are empowered to make confident decisions on their web hosting investments. SiteGeek.com is not affiliated with any web hosting providers and receives no affiliate payments, ad revenue, or other income that affect the content of its reviews and reports in any way. SiteGeek.com is a reliable source of information that users can depend on to help them distinguish facts from hype and subjectivity and accurately compare their options.

BRAND PILLARS

1. Impartial

2. Trustworthy

3. Data-driven

4. Comprehensive and Current
Last searched; hostgator. SiteGeek monitors the entire Internet 24/7 and brings current information on 100 data-pointsabout 40000 web hosts directly to you for free. It's the world's only source for 100% impartial, data-driven web hosting reports and reviews by real users just like you.
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  • NETPRO INDIA
    CEO
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SiteGeek mulifaceted image building company
Introduction
SiteGeek empowers individuals, web developers, and businesses to make educated buying decisions when researching web hosting solutions. It is a trusted provider of current, unbiased, comprehensive web host reviews and reports developed using in-depth, real-time, data-driven tracking, social media sentiment analysis, and real user commentary.
For the first time on Internet, we has evolved as multifaceted image building for various hosting industries. SiteGeek is coming up with the lead role of constantly informing about the policies, plans and latest development of Hosting companies to hosting customers and also in collecting the feedback from them. Feedback is based on SWOT analysis (Strengths, Weakness, Opportunities and Threats) of the company.

SiteGeek is playing a role of Public Relations in which it is evaluating the visitors attitude with Reviews module. Also researchers are involved in identifying policies and procedures of various hosting companies in the interest of customers and trying to measure the understanding and acceptance of them.

SiteGeek plays a vital role in creating the environment between the visitors and hosting companies. Visitors opinion is supreme, thus SiteGeek is getting visitors participation in reviewing the various policies and procedures followed by Hosting companies.
Main objective with SiteGeek is come up with strengths and weaknesses of Hosting Companies. Most of companies do need to excel up in one or two areas, to raise the competition to the top companies listed. We get emails from the Manager to list their companies up. We generate the reports affecting their position, once they start working on those factors, their ranking automatically starts creeping. SiteGeek.com is a site which looks on all the perspective parts, which most of the Hosting companies are not able to take care off, due to completely immersed in day-to-day assignments.
Hosting Company Review Report Card
On SiteGeek we have been grading Hosting company to come up with each dimension. The process is being repeated on competitors's companies also. This is helping us in understanding the relative strength of the Hosting companies in marketplace.

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SiteGeek, Hosting company, hosting company review, grading hosting company
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  • Maharaja's Collge
    1996
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