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Fusion Creations Inc.
Web Design, Web Marketing, SEO
Web Design, Web Marketing, SEO
Fusion Creations Inc.'s posts

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Need better rankings in Google? Get a responsive web site!

Promoting your web site to your Calgary, regional, or global audience using Google Adwords, Bing, or other Pay Per Click marketing campaigns can be very expensive in some markets, especially when there is a lot of competition for the one or two keywords or search strings that are important to you. To remain at or near the top of the search results for Google Pay Per Click in some markets may cost you in excess of $15 per click-thru to your web site.

To lower your spend but still reach your audience, consider running ads in Google Display Ads. Google Display Ads ads appear on over two million websites and in over 500,000 apps. You can customize your ads with specialized options for targeting, keywords, and demographics you can ensure you are reaching your exact target audience.

Designing Good Web Site Landing Pages for Online Pay Per Click Campaigns

Part of your web marketing may include running online pay per click ad campaigns, such as Google Adwords or Bing Ads. For these campaigns, it’s important that the landing page your audience lands on after clicking your ad is closely related to the message in your ad. Doing this will help your ads rank higher among your competitors’ ads. If your landing pages are not very closely related to the text of your ads, then your ad may show less often or not at all.

Read this articles for Google’s recommendations for landing pages and why you should include some visual content on your landing pages.

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Firefox Development Tools now has a Responsive Design Modet to make it easier for developers to build web experiences that load and respond on screens of all different sizes and support a multitude of browsers, platforms, and device types.

If you need help with responsive web design in Calgary, contact Fusion Creations Inc. -

This article includes statistics that make a compelling case for why your web site needs to be mobile-friendly.

The percentage of small businesses who don’t have their website optimized for mobile is 91%. If this includes you and your company is located in Calgary, contact Fusion Creations Inc. to learn how to bring your web site into the 21st century.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.

Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

But getting higher rankings in Google isn’t the only reason to pay attention to how long it takes your pages to load. Many people have found that faster pages both rank higher and have better conversion rates.

If you need help improving the speed of your desktop, mobile, or responsive web site, reach out to Fusion Creations Inc., a Calgary web design firm focused on mobile-friendly web design, web marketing, and search engine optimization.

Earlier this year, Google began rolling out an update to mobile search results in that “increases the effect” of its mobile-friendly ranking signal. Google said the goal is to “help our users find even more pages that are relevant and mobile-friendly.”

This means that now, more than ever, you need to ensure your web site is mobile-friendly. Even if you have a mobile version of your web site, you should ensure it fulfills these minimum requirements:

Avoid software that is not common on mobile devices, like Flash

Use text that is readable without zooming

Have content sized to the screen so users don’t have to scroll horizontally or zoom

Place navigation links far enough apart so that the correct one can be easily tapped

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Is your web site mobile-friendly? Does it look great and function well on tablets and smart phones?

Test your web site using this Google tool to see if your site is mobile-friendly and up to Google's standards ...

If your web site needs to be upgraded to make it mobile-friendly, contact us to request a quote ...

Fusion Creations Inc. builds custom, mobile friendly web sites in Calgary and beyond. Our web marketing and SEO services complete the package to ensure your web site is working to grow your business.
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