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Brian Hayashi
195 followers -
Always looking for new ways to explore the places we live, work and play.
Always looking for new ways to explore the places we live, work and play.

195 followers
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Brian's posts

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Hey GOOG -- great content, but it is 'Optimization', not 'Optmization'.

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Longtime citizen journalism advocate Amy Gahran delivered an excellent presentation on how local publishers should approach mobile marketing. 

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All Saints, in the Las Vegas Cosmopolitan Hotel.
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SCRM Pioneer Francine Hardaway discusses her view of social business. Like her, I believe that "situational awareness" and the ability to react accordingly is a key capability.

Up until now, companies could hire either people that were good at memorizing things or people that were good at dealing with other people. With the new batch of tools, companies will look for people with strong improvisational skills: people who intuitively know how to react to the mood and the moment.

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Coke and Pepsi agree on one thing: impressions alone are no longer enough.

Bluefin Labs CEO Deb Roy discusses the emerging discipline of cause-and-effect: a message is sent to a crowd, and the crowd responds.

It's like being a DJ for a group -- finding the perfect beats that match the mood and the moment. Because as you know, once that one perfect moment is lost, it's never quite the same.

http://blogs.hbr.org/cs/2012/01/mass_medias_new_engagement_mea.html
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