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Rebecca Steinberg Herson
Works at The Lean Marketer
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Interview with Alon Ben-Cnaan of Joint Startup. Learn how Israeli startups can get connected with top US MBA students.
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Marketing effectively through stories - a new blog post from The Lean Marketer
As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm in the Bsor region of...
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In the following slide deck, I included the marketing mistakes I see the MOST among the startups I work with and mentor. I'm sure there are others... feel free to share your own experiences in the blog comments (or here ;)
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I'm partial to east coast operations, just like this delegation from NYC.
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Is it arrogance that makes Israeli tech companies assume they can achieve just as much on half the marketing budget? 
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I don't think it's arrogance. I think they are just unaware of the value and there's a cultural bias for "figuring stuff out" rather than planning ahead.
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Some tips on getting the most out of trade shows.
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All you non-profit folks, I know it's hard - I used to manage a non-profit myself. But that's no excuse - the more business-like you are, the more people will support your organization. 
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Now that budget season is rolling around, a new blog post.
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75% of start-ups fail. But the "lean" start-up movement is changing everything for those looking to start a business.

Read serial entrepreneur Steve Blank's faster, smarter methodology for launching companies that may make business plans obsolete:
http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1
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A preview of my upcoming presentation at MCForum's B2B Insights conference. Hope to see you there!
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Special thanks to +Rebecca Rachmany for your inspiration for this post!
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If you want to stand out in the media, keep the news flowing. What are some creative ideas you've used to generate news when at first you though there wasn't any?
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