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Rebecca Steinberg Herson
Works at The Lean Marketer
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Interview with Alon Ben-Cnaan of Joint Startup. Learn how Israeli startups can get connected with top US MBA students.
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Marketing effectively through stories - a new blog post from The Lean Marketer
As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm in the Bsor region of...
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In the following slide deck, I included the marketing mistakes I see the MOST among the startups I work with and mentor. I'm sure there are others... feel free to share your own experiences in the blog comments (or here ;)
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I'm partial to east coast operations, just like this delegation from NYC.
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A preview of my upcoming presentation at MCForum's B2B Insights conference. Hope to see you there!
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Special thanks to +Rebecca Rachmany for your inspiration for this post!
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If you want to stand out in the media, keep the news flowing. What are some creative ideas you've used to generate news when at first you though there wasn't any?
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Now that budget season is rolling around, a new blog post.
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75% of start-ups fail. But the "lean" start-up movement is changing everything for those looking to start a business.

Read serial entrepreneur Steve Blank's faster, smarter methodology for launching companies that may make business plans obsolete:
http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1
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Is it arrogance that makes Israeli tech companies assume they can achieve just as much on half the marketing budget? 
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I don't think it's arrogance. I think they are just unaware of the value and there's a cultural bias for "figuring stuff out" rather than planning ahead.
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Some tips on getting the most out of trade shows.
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All you non-profit folks, I know it's hard - I used to manage a non-profit myself. But that's no excuse - the more business-like you are, the more people will support your organization. 
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People
In her circles
104 people
Have her in circles
127 people
Hartmut Hopp's profile photo
‫ויקי בן יקר‬‎'s profile photo
asaf greiner's profile photo
Miriam Schwab's profile photo
Writer Fox's profile photo
Harold Goldberg's profile photo
Dahlia Sulujon's profile photo
steve hunt's profile photo
ronald geoffrey John's profile photo
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