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Douglas Lampi
Works at Ipmal Social Media
Attended Brandon University
Lives in Winnipeg, Canada
279 followers|27,974 views
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Douglas Lampi

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Google's Changes Have Created More SEO Value for Those w/ Loyal Audiences

New WB Friday: http://bit.ly/LoyaltyBeforeSEO

This week, I'm talking about 5 changes Google's made over the last few years that have resulted in a powerful bias in the organic results toward those sites and brands that have built up loyal audiences. Also included - some marketing tactics that can help build loyalty.
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Douglas Lampi

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We've been long promoting Content Marketing with Social Media as a means for tourism and travel businesses to build a lasting marketing asset to build customer loyalty, increase repeat visitors and generate more new leads and bookings.

Trouble is, many resort owners and tour companies mistakenly consider content marketing and sport shows both as a advertising cost.  

Rather than costly sport shows with a limited audience and a limited time-frame, content marketing is an investment in a lasting asset that can develop and produce results for years to come.  

PPC marketing, a sport show, newspaper ad, or radio spot, on the other hand, are true advertising costs with no lasting assets that remain to help promote your business.
 
Why Content Marketing And Social Media Are Your Most Powerful SEO Weapons

With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.

Read it all here: http://blog.hootsuite.com/how-social-media-affects-seo/
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Case Study: With a good content marketing strategy, your website and social media channels can continue to build on each other to attract new leads on a daily basis without any further active marketing!

#contentmarketingstrategy   #contentmarketingplan   #casestudy  

http://ipmal.com/good-content-marketing-strategy-pays-back-time/
The phrase 'content is king' is not helpful to your content marketing strategy, without some specifics you can measure and plan to attain. How can you tell if you have good content? 'Create good content' is such a vague goal that it may take a [...]
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I just see zero engagement with the community, is all. That's one of the rules, interact before posting, especially if its just your own website. Sorry about that. I usually give the attitude when I don't see any two way engagement. I don't mean anything personal by it (nor is it a quality judgement of the blog post shared)
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New Podcast Series starts with non-technical things that every lodge and resort needs to know about creating a content marketing plan!

https://plus.google.com/102550826730105194460/posts/6StqQmxAK3Q

I have been very inspired by the Icon Tourism Podcast and wanted to create a podcast because my strategies work hand in hand with the teachings of Tim and Manny to help small business build more success with online marketing! #travelmarketing   #tourismmarketing   #contentmarketing  
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Douglas Lampi

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Check out this video on YouTube:
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I love the harmonies of Renato and Rondon from Campo Grande, Brazil!

Congratulations on the release of your first video!  Great melody! Love it!


#campogrande   #brazillian   #musicfrombrazil  
 
Ta ai galeraaaa.. primeiro single, primeiro vídeo, mais um passo na realização do nosso sonho... muito felizes
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I want to learn more about these graphs!  
Share your good content more than once!
 
Why You Share Your Best Content More Than Once

Earlier this year I wrote a column for +Marketing Land called "Tweet and Repeat: The Power of Multiple Sharing" (http://stonet.co/multisharing). In it I showed how sharing your best content more than once on social networks is a powerful traffic driver.

Below is a graphic example. A couple of months ago I posted a tip about understanding how private messages work on Google+ (http://stonet.co/1ujeV8d) in the Google+ Help Community. People seemed to really like it, and it got a good amount of reshares.

I've shared it again twice since then. If you look at the Ripples for that post (image below) you can see that both times I shared it again, it got just as much or even more resharing as the first time. That's because when you post something on most social media networks, only a fraction of your audience will see it at the time. Sharing again puts it in front of new eyes.

So don't be afraid to keep on sharing your best content! (Just space out each reshare, and try them on different days and times).
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If you want to delve into successful blogging- Yaro is a household name for all the top bloggers.
 
My top coaching client Sue Anne interviewed me for her podcast. You can listen in here...
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Been researching pinterest a lot recently...
 
Now when your customers pin, you can analyze!
Check out the details of the new #Pinterest Analytics tool: http://ow.ly/BCJ0U
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
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Some great tips on improving your website to get more results with the traffic you are already getting!
 
Conversion Rate Optimization (CRO): The Science Of Turning Website Traffic Into Money
[To enlarge image: http://i.imgur.com/nQ4QBxh.jpg]

According to Wikipedia: CRO is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

"Let’s illustrate that with a concrete example:

If you have a 100 visitors to to your site and you convert 1% of those visits to a customer who spends on average $40, then you have revenue of $40. If you increase your conversion rate to 5% of the 100 visitors then instead of just one sale (at the 1% conversion rate) you have 5 sales which means your sales have increased to $200.

Increasing a conversion rate from 1% to 2% is not an increase of 1% in sales but a doubling (or 100%). Increasing your conversion rate from 1% to 5% is an increase of 500% in sales.

This is the real secret to making money from your blog and not just chasing blog traffic.

Converting traffic into revenue is the optimal goal of any marketer and it involves art (design and copywriting) and science (data and statistics)."

Here is an infographic from +DPFOC that proposes some tips on how to measure your conversion rates.

Pin it: http://www.pinterest.com/pin/381539399655461040/

Source: http://www.jeffbullas.com/2014/09/03/what-is-the-real-secret-to-making-money-from-your-blog/

Article h/t +Jeff Bullas 

#websiteoptimization   #infographic   #bloggingtips  
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279 people
Media Relations Team's profile photo
Pankaj Kumar's profile photo
Horseshoe Bend's profile photo
Karen Kelsay's profile photo
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Education
  • Brandon University
    Zoology and Chemistry, 1987 - 1992
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Introduction
Doug Lampi

Focused on matching Businesses with their audience online using Social Media and Blogging.

Services include Coaching and Training, and Social Media Strategies for Business
Work
Occupation
Internet Marketing and Income Building
Employment
  • Ipmal Social Media
    Owner, 2014 - present
  • Quetico Internet Marketing
    Owner, 2001 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Winnipeg, Canada
Previously
Campo Grande, Brazil
Links
Equipment you can find elsewhere and bad service. yep, that sums it up.
Public - a year ago
reviewed a year ago
7 reviews
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