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TBMS
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Blog Development, Reputataion Marketing & Social Media Services
Blog Development, Reputataion Marketing & Social Media Services

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Are Leaders Born or Made?

For centuries people have debated whether leaders are born or made. Several decades ago researchers started trying to answer the question. The debate goes on, even though we know the answer. 
It turns out to be a little of both. Leaders are sort of born and they're always made. Knowing the details will help you develop effective leaders within your business. 

Leaders are Sort of Born 

It seems like there's only one thing that a person needs to actually be born with in order to be a leader later in life. That's intelligence. A leader needs to be smart enough. 
Effective leaders aren't necessarily the smartest people in the room or the company or even on the team. But they have to be smart enough to do the job they're assigned. 

What's more important is what kind of person the potential leader is when he or she becomes an adult. The person who emerges from adolescence into young adulthood has the psychological and character traits they'll demonstrate for the rest of their life. Some of those matter for leadership. 

By the time a person becomes an adult we can tell if they can help other people achieve results. That, after all, is what we expect leaders to do. We expect them to achieve success through a group. We expect them to help their subordinates grow and develop. 

By the time a person becomes an adult, we can tell if they want to achieve objectives or if they just want to go along and take it easy. We expect leaders to be responsible for achieving results. You can have a marvelous life without a results focus, but if you're going to lead successfully you have to have the drive and willingness to be measured by the results of your leadership. 

By the time a person becomes an adult, we can tell if they are willing to make decisions or not. Lots of people wake up every day and let the world happen to them. But leaders must be able and willing to make decisions that affect themselves and others. 

By the time a person becomes an adult we can tell if they have the basic qualities that we expect leaders to have. We can determine if they're smart enough to do the job. We can tell if they are willing to help others to achieve results as a group. And we can tell if they will make decisions. 

Those things are essential. People who have them can learn the multiple skills it takes for them to become effective leaders. 
No matter how they measure up on the key essentials, no one emerges from the womb or from adolescence with all the skills in place to be an effective leader. Everybody has to learn the business. That's why leaders are always made. 

Leaders are Always Made 

Leadership can be learned by anyone with the basics. But an awful lot of leadership cannot be taught. 
That's because leadership is an apprentice trade. Leaders learn about 80 percent of their craft on the job or in the business.
They learn from watching other leaders and emulating their behavior. They choose role models and seek out mentors. They ask other leaders about how to handle situations. 

Leaders improve by getting feedback and using it. The best leaders seek feedback from their boss, their peers and their subordinates. Then they modify their behavior so that they get better results. 
Leaders learn by trying things out and then critiquing their performance. The only failure they recognize is the failure to learn from experience. In a recent study of “successful’ people, it was identified that “failure” was not a word in their vocabulary! There is no such thing as failure, only poor test results!!!!

 Effective leaders take control of their own development. They seek out training opportunities that will make a difference that will make a difference in their performance. 

Effective leaders look for training programs that will help them develop specific skills that they can use in their business. Then, they when they return to work, they devote specific, deliberate effort to mastering in real life what they learned in the classroom. 

Marshall Goldsmith and Howard Morgan studied the progress of 88,000 managers who had been to leadership development training. The people who returned from the training, talked about it, and did deliberate work to apply their learning were judged as becoming more effective leaders. The ones who didn't showed no improvement. 

So as you’re responsible for leadership development in your business, you should  recognize that most leadership learning happens on the job. Help yourself by identifying specific skills training and then work on transferring skills from the training to your business. Find role models, mentors and peers to discuss leadership issues. 

 Encourage feedback from your peers and subordinates. Work to create the culture of candor that will make that feedback helpful and effective. 

 A Leader's Growth is Never Done 

Leadership learning is a lifetime activity. You're never done because there's always more to learn. There are always skills you need to improve. 
Effective leaders seek out development opportunities that will help them learn new skills. Those might be particular projects or  changes within your business. What they have in common is that the leader develops knowledge and skills that can be used elsewhere. 

Effective leaders also seek out opportunities that will increase their visibility. The fact is that great performance alone will not propel you to the top in your business career. You also have to be visible to other people.  

There's no magic formula for developing quality leaders. But if you possess the essential traits, and support them with training, feedback, on-the-job learning and development experiences and hold yourself accountable for results, you'll have the leader you need to shape your company's future. 
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The actual words in any text messaging marketing campaign are the most important part. After all, it doesn’t really matter how well you execute a campaign if, in the end, the finished ad is confusing or irrelevant to the readers. Of course it’s important that you use dynamic wording that motivates the reader to take action and either contact your company, buy your product, or take advantage of a coupon. But in addition to all of that, there are a few more things to keep in mind.

The first is that you’ll only have 160 characters – that’s characters, not words. And while this may sound like a lot, it’s really not. That means that you have a very short amount of time to get a very important message across to your customers. This is not the time to delve into your company’s history, it’s the time to tell your customers why you’re there and what you have to offer them. It’s the time to make them want to find out more, and to become interested in your product. Get in any of the most important information first such as your phone number, the promotion code they need, or when a sale is running. Then include your call to action. You’ll probably be surprised that by the time that is done, you’re almost at your character limit – and you might even have to cut what you have down to size!

Always remember to include the word “exclusive” on it somewhere, whether it be “an exclusive text offer”, “for our exclusive customers,” or something else along those lines. Although people might learn that they’ll receive exclusive offers when they first sign up for your program, they may forget this somewhere along the way, and it’s always a good thing to remind them of it.

This one may sound obvious, but include the name of your company somewhere within that 160 characters. Often times a text message will be sent out and only your ad appears, without your company’s name or a link to your website. If your name isn’t mentioned somewhere within the ad, your customers will receive an ad, but they won’t know where to go, who to call, or what to do. And then it doesn’t matter how well you planned your marketing campaign, how well it was executed, or how powerful the rest of the words are. If your customer doesn’t know what to do after all of that, your ad is entirely useless.

 
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I'm sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing.  Mobile content marketing is one more platform in your overall content marketing strategy. Another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website.

In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember that the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant.

Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts.

The "Queen of the Internet" Mary Meeker stated in her "State of the Internet Report"  that "Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder What Just Happened."  Don't be one of those who just wonders what happened.

Author:

http://RichardButler.biz

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What Is a Good Ad?

A good ad is one that inspires the customer response you want.

Now before you respond with a heartfelt, "Well, duh!", answer this:
For each ad you approved for publication, did you tell your staff exactly what response you wanted that ad to inspire?

If not, why not?

What Do You Want?

How can you measure the effectiveness of an ad if everyone in your organization isn't watching for the desired response?

Do you want to:
• get phone calls from prospective clients?
• have current clients feel a happy glow when they see your name?
• enhance your credibility?
• educate the marketplace about a new product or service?

How Do You Get What You Want?

This article summarizes key recommendations from advertising professionals and legends.

Informed consumers tend to be delightful clients and true business partners. So use this information to help you assess your promotions and to help you explain what's missing when you talk to the person who's creating your ads.

The Stuff (well, Advice) of Legends..................................
CLICK BELOW to continue article

Businesses today have to learn how to promote and sell smarter. Fortunately, there is a smarter, better, cheaper, easier and faster way to grow your business .....

When you compare most of the options available for promoting your business, it’s clear that, for a business owner, using online strategies to create greater exposure for products and services in the marketplace offer many benefits and advantages. Most online methods of marketing and promotion are cost-effective, can be automated and measured in every detail and help to leverage your time and effort.

The problem is that many business owners simply don’t know how to utilize the online medium to its full advantage. Many businesses settle for putting up a website that is often no more useful than a static online brochure and then just hoping that it will magically work for them.

There is a cheaper, better, easier and faster solution. It’s called a blog.

Some of the more immediate advantages a blog offers your business over a traditional, static web site, are a smarter content publishing and management platform, more direct involvement with your customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way your content is controlled, managed and distributed.

Also, it is way easier to promote and grow your business online using a blog than it is using a website (keep reading to learn why). Blogs can also help to give your promotional efforts greater longevity and exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)
What’s the difference between a business blog and a business website?

You can make a business blog look, feel and behave almost exactly like a website – in fact, many of the sites you are visiting right now are probably powered by a blogging platform like WordPress. Not too long ago, websites powered by popular web design HTML editors like Frontpage and Dreamweaver dominated the online landscape.

A significant difference between a blog and website is that you don’t need to know web site coding language like HTML to run a blog, or go through a web designer to add and modify content on your site. You simply add content to your blog using a text editor that looks almost like the one in Microsoft Word and hit the "Publish" button. This makes using a blog the perfect online marketing tool for most business owners.

Another important difference is that blogs allow you to have “conversations” and to build dynamic, interactive relationships with your site visitors, whereas most regular web sites tend to be more of a “one-way” street - you present information to visitors, but they can't interact with you unless they contact you via a contact form or email.
What if you already have a web site?

Most business owners who currently already have a website, have probably discovered by now that updating their content is a major hassle. If they don't have knowledge of HTML code, then making changes to their site, even small ones like formatting a sentence or correcting a spelling mistake, often requires having to contact their web developer, web designer, web master or an IT savvy friend, nephew, niece or neighbor, then waiting for them to respond and make the changes when they're available.

If this is your situation, then you definitely need to consider adding a blog to your online marketing plan. A great strategy we recommend is to install the blog in a subfolder of your domain (e.g. yourdomain.com/blog), integrate it by making the look and feel of your main site similar (e.g. using a common header, using the same colour scheme, etc.), then promote your business using your blog and making sure you link your posts back to your site, for visitors who want more information about your products or services, to make a purchase, etc ….

If you don’t have a website for your business yet, then why not save yourself a whole heap of money on costly web development and a lot of hassle and time and just start with a blog?

With our blog installation services, you can be up and running and growing your business online in less than a week. Once your blog is fully setup and configured, you can easily start promoting your your products and services by simply adding short posts and articles about a variety of different topics related to your business.
Here are just some ideas for articles you can post to your own blog:

    News about your business
    News about your industry
    News about your suppliers
    Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)
    Product / Service benefits
    Product / Service features
    Product service reviews and comparisons
    Information your customers would find useful, educational, informative, entertaining, etc.
    Product training information
    FAQs
    “How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these).
    How your products, services or solutions helped others to solve problems, save money, save time, etc …
    Customer stories and testimonials
    Profiling customers
    Profiling members of your team
    Profiling your suppliers
    Special offers, competitions, prizes and giveaways
    New product releases, new range of products, etc …
    New things coming soon to your business
    Product recalls
    Customer service information (e.g. how to ship product back, refund policies, etc.)
    Links to useful resources and information
    Top 10 lists
    7 Things You Should Know About [insert your solution here]
    3 Things To Beware Of When Buying [insert your product here]

etc …

As you can see, there’s no shortage of information to write about when it comes to promoting your business. In fact, everything you can say about your business, you can blog about!

 

Now … just getting a blog up and running is not really going to help you. You need to know how to configure it properly if you want to achieve the best results with the least effort.

You can buy "How To Set Up A Blog" courses, videos, ebooks and tutorials if you want to learn how to set up a blog yourself, or just use our blog installation services. We will fully install, set up and configure a WordPress blog for you in as little as 4-5 working days and you’re then ready to go.

The blog that we set up for your business will not only get your site pages quickly indexed in Google and other major search engines (usually in as little as 2-3 days), but we also configure it in a special way with over 20 essential plugins that automate and optimize some key aspects of your site, turning your blog into a powerful marketing tool for your business with built-in features that you don’t even need to think about.

You just write about your business and the automated system that we install for you goes to work for your business running silently in the background.

For more information about using a business blog to help you promote your business better, cheaper, easier and faster than any other solution your competitors are probably using then feel free to contact us if you have questions:

 
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