But, Hurd adds, the trend is happening much faster among younger viewers. And, like Merten, he believes that once a TV viewing habit is lost, it is likely gone for good. So, younger viewers who learn to watch TV without paying for cable, IPTV or satellite service aren't likely to suddenly decide to buy one of those services when they settle down and have kids, he says.

The article also mentions how many of these same companies completely missed the switch to cell phones. I was thinking about that today. We've moved into a new apartment, and I keep coming across phone jacks and thinking about how incredibly archaic they look. Why on earth would I spend money on a landline?
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