The Horseshoe Lounge on S Lamar, Austin, TX was the scene for +Jim Franklin's 70th Birthday Party. Jim Franklin (born 1943 in Galveston, Texas) is an artist, illustrator, and underground cartoonist best known for his poster art created for the Armadillo World Headquarters, a former Austin, Texas, music hall. He is also known for his detailed, surrealistic illustrations of armadillos.
Franklin studied at the San Francisco Art Institute.

Returning to Texas, he teamed with musicians and artists to open a psychedelic music hall in Austin, called the Vulcan Gas Company. Franklin lived in the club and was its primary poster artist for bands such as Shiva's Headband, 13th Floor Elevators, Conqueroo, and Canned Heat. At the Vulcan, Franklin and Gilbert Shelton worked together for the first time.
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