Here's the thing.... They don't make these candles for hardcore candle people like us. They make them for the general public who don't buy candles consistently every single season. The average person isn't going to notice and be disappointed, because they have no previous candle to reference back to. Bath and Body Works should care a little more about their hardcore fans, but they don't give a crap because they're producing candles for the masses, not just for us.