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Alyssa Leverenz
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Freelance Brand Strategist
Freelance Brand Strategist

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Developing a brand strategy can be one of the most challenging steps in the business planning process, but it’s a vital step. Branding is often seen as confusing or unimportant as it’s difficult to see the tangible benefits. However, without a brand, the business doesn’t have an identified purpose. Without a purpose, how can you stand out among your competition? By not implementing a brand strategy, you’re creating a playground for “anything goes” and this can be a dangerous position.

So, to help get started on this crucial component in your business plan, I have outlined an easy 9-step guide to creating an effective brand strategy.

Read more: https://medium.com/endlyss-designs/a-step-by-step-guide-to-creating-an-effective-brand-strategy-80240c37521d
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Chances are if you’re a promoter of any business, you’re probably familiar with the concept of content marketing. However, what you may not know is whether or not you’re practicing it correctly.

Content marketing is the creating and sharing of valuable content to attract online visitors, earn new customers and generate more revenue. It’s the art of educating people so they come to know, like and trust you. Usually, the ultimate goal is to persuade people to want to do business with you. So, how do you know if you’re doing it right?

Read more: https://coupleofcreatives.com/tips-improving-content-marketing/
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As a startup or new business, you’re likely familiar with the distinct struggles regarding financing, especially during the development phases. Investors are looking for the highest potential return on investment and why only a select few get the necessary funding to move forward. This is when selling your new product, service or idea becomes crucial to your success and why implementing strong branding can mean the difference between long-standing success and failure.

Read more: http://bit.ly/2tMJFU3
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Market positioning is a brand strategy used to help outline what your business should do to distinguish its products and services to potential customers. As a brand strategist, this is a huge part of my creative process, especially working with startups that are new in a marketplace. Upon diligent market research and strategic conceptualization, an image is created to help shape consumers’ perceptions based on intended audience and through the use of branding, promotion, price and location.

Read more: https://medium.com/endlyss-designs/market-positioning-the-ultimate-guide-to-distinguishing-your-startup-creative-process-series-f004a69ab004
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Think of digital media as online portals to your business. As a business owner, you wouldn’t leave your physical store in shambles, so don’t do it online either. Before launching a new digital marketing campaign, it’s important to audit the current situation with a thorough digital media analysis. This will help formulate creative direction and a proper plan of action by identifying problems and solutions. As a brand strategist, this is part of my creative process. Below, I have outlined a general checklist that helps guide the digital media analysis.

Read more: https://medium.com/endlyss-designs/digital-media-analysis-the-essential-checklist-creative-process-series-part-3-of-6-d5b4caf27840
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Branding can change the way people think, feel and act. It is a powerful business tool to share ideas, stimulate passions and inspire your audience. A compelling story creates a personal connection between your audience and your message. To be effective though, market research is necessary.

Read more: https://medium.com/endlyss-designs/how-to-perform-market-research-the-right-way-creative-process-series-part-2-of-6-8ef39a236226
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As a brand strategist, I follow a 6-step creative process: discover, audit, plan, strategize, develop and implement.

Auditing is the best way to launch a new partnership. Early on in my order of operations, I perform a full business assessment and brand audit to help determine specific areas on which to focus the brand strategy.

Read more: https://medium.com/endlyss-designs/whats-all-included-in-a-brand-audit-creative-process-series-part-1-of-6-41782f761755
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The challenge of cultivating leadership skills goes far beyond simply presenting an inspiring speech. When leaders tactfully pave the way for creative direction, everyone involved experiences the beneficial effects.

Read more: https://coupleofcreatives.com/measure-effectiveness-leadership/
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Visit the Couple of Creatives blog for pro tips on marketing and to download our FREE 7-Step Guide on How To Drive New Business Using Social Media.

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