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Avi Buchbinder
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Avi Buchbinder

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An app a day... Isn't the current way For years on end, apps have been the crystal cornerstone in the smartphone stable. Largely beginning with Apple's App Store from the iPod Touch of all things, the small sized staples known as mobile apps have been downloaded billions and billions of times. Chances are also quite high that, if one were to examine a random person's device, there would be a whole host of small software staples used on a daily b...
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Avi Buchbinder

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Google Ventures Partner Blake Byers joined LendUp's board of directors with his firm's investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won't give credit cards to,” and help reshape what had been “a pretty ...
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Avi Buchbinder

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The qualities of a talented digital PR specialist really don’t differ much from those of a skilled stalker. It’s probably safe to say that most of us have had at least one moment in our professional careers where we’ve questioned whether our most recent idea for finding contact info or connecting with a journalist is brilliant or just plain creepy. Fortunately, our intentions are in the r...
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Avi Buchbinder

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A couple weeks ago, we reported that Google implied they do not index image title attributes. Meaning, if you place keywords in the title attribute of your image code, Google won't use it at all.Well
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What is the future of links as a Google ranking factor? Things change quickly, but at least for now, links aren't going anywhere.
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What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)
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Avi Buchbinder

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The Daily Obituary. As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things... it has survivorship bias; the Tribune Company has already went ...
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Avi Buchbinder

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I spend a lot of time here complaining about Google, the search results, their penalties, their issues and so forth. But Google does a ton of good. Can you imagine living without search? Nope. This
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Avi Buchbinder

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Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
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Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.
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