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Omar Kattan
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#Whitepaper: How to Convert Readers Into Paying Customers via +Sandstorm Digital 
Whitepaper: How to Convert Readers Into Paying Customers Content Marketing isn’t like writing sales copy or landing pages. So how can you use it to convert users into loyal subscribers and, from there, into paying customers? This short whitepaper looks at the essentials in converting website visitors into leads and sales. More specifically, the whitepaper [...]
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Highlights from my In5 #SEO 101 Workshop in Dubai Internet City on Tuesday. 
On Tuesday, April 1st I had the honour to run our SEO 101 workshop to a group of inspiring entrepreneurs in Dubai. The event was organised by In5, an innovation hub hosted by Dubai Internet City (DIC) which aims to foster and further entrepreneurship and innovation in order to develop a technology start-up ecosystem in Dubai. [...]
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Compelling Story From #Doritos   And The Cowboy Kid +Dan Ball  via +Brand Stories 
Compelling brand story from Doritos user generated contest. That is more aligned to the brand than most advertising agencies efforts.
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Whitepaper: 10 Ways to Minimize Your Website’s Bounce Rate via +Sandstorm Digital  #CRO  
Whitepaper: 10 Ways to Minimize Your Website’s Bounce Rate If your website analytics show a disturbingly high bonce rate, this may mean that you are not fulfilling the needs of your site visitors. This whitepaper addresses the 10 things you should be doing to improve your website’s level of engagement and reduce your bounce rate. [...]
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Infographic Marketing: Concept, Design, Dissemination - via +Sandstorm Digital 
What makes an infographic successful? The process of creating an infographic consists of three important parts: concept, design, and dissemination. All three components are equally important. Just think about it. The infographic will receive little attention if your story or message doesn’t connect with your target market. If the design doesn’t work, your story won’t [...]
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Launch of Web & App Development Services [Promo Video] via +Sandstorm Digital 
We’re excited to share with you our latest spot promoting our services and highlighting our newly launched web & mobile app development division. Its black & white tone, brilliant special effects, a minimalist design, catchy sound track and a thumping beat will leave you yearning for more… Stay tuned for more about our multilingual (including [...]
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The ultimate star-studded #selfie
 
Ellen's group selfie from the Oscars -Aww Bradley Cooper
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Have him in circles
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New Age AdMan, Brand Storyteller & Proud Father of 2 Incredible Kids.
Introduction
A new age adman and brand storyteller with over 20 years experience in corporate and branding strategy, marketing communications and advertising, spanning two regions; MENA and Europe.

The first 10 years of my career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world's largest brand owners including Nestle, L'Oreal and Philip Morris.

In 2002 I moved to the UK and for the last 10 years my focus switched to digital marketing and advertising.

I've spent the last 7 years working in large media agency environments setting up and managing the SEO and Inbound Marketing departments for both Aegis' Diffiniti (now iProspect) and WPP's MediaCom.

During that time I've also been fortunate to work with more awesome brands including Dell, Sainsbury's, IKEA, Shell, Deutsche Bank and VW.

Until recently, I was part of the management team heading up MediaCom Beyond Advertising (MBA), the content marketing division of the UK's largest media planning and buying agency.

In September 2012 I assumed the role of Chief Strategy Officer at Sandstorm Digital in Dubai, UAE.

Specialties: Brand Communications, Digital Strategy, Content Marketing, Corporate Storytelling, Display Advertising, Analytics, Search Engine Optimisation (SEO), Online Reputation Management (ORM), Mobile Marketing, Social Media Marketing (SMM) and Pay Per Click marketing (PPC)