A new age adman and brand storyteller with over 20 years experience in corporate and branding strategy, marketing communications and advertising, spanning two regions; MENA and Europe.
The first 10 years of my career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world's largest brand owners including Nestle, L'Oreal and Philip Morris.
In 2002 I moved to the UK and for the last 10 years my focus switched to digital marketing and advertising.
I've spent the last 7 years working in large media agency environments setting up and managing the SEO and Inbound Marketing departments for both Aegis' Diffiniti (now iProspect) and WPP's MediaCom.
During that time I've also been fortunate to work with more awesome brands including Dell, Sainsbury's, IKEA, Shell, Deutsche Bank and VW.
Until recently, I was part of the management team heading up MediaCom Beyond Advertising (MBA), the content marketing division of the UK's largest media planning and buying agency.
In September 2012 I assumed the role of Chief Strategy Officer at Sandstorm Digital in Dubai, UAE.
Specialties: Brand Communications, Digital Strategy, Content Marketing, Corporate Storytelling, Display Advertising, Analytics, Search Engine Optimisation (SEO), Online Reputation Management (ORM), Mobile Marketing, Social Media Marketing (SMM) and Pay Per Click marketing (PPC)