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Omar Kattan
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My latest blog via +Brand Stories 
“Your brand is no longer what you say it is, [it] is defined by those who experience it.” – Brian Solis Most successful brands understand this concept but very few can execute on it.  One brand that does is SouthWest Airlines. Their story dates back to the 1971 when founders Rollin King and Herb Kelleher started [...]
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Hats off...content audit tutorial #SEO
Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.
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The Art of Data Visualisation - +Terry Webb via +Sandstorm Digital 
The art or science – and, really, it’s both – of data visualisation is big business. Five years ago nobody knew what an infographic was, and now companies of all sizes rely on them to make palatable presentations out of blocks of facts. Word clouds, pointillist pie charts and all the other colourful trappings of [...]
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5 must discover audience analytics tools for buyer persona research +tala anastas via +Sandstorm Digital FZE 
Are you responsible for digging up details on buyer personas for your company’s content marketing team? Are you on the hunt for tools that can ensure your owned media is targeted at specific customers within your sales funnel? There are a number of audience analytics tools you can consider adding to your marketer’s resource list. [...]
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Impressed with #JackDaniels latest brand stories campaign. Launched by @Arnoldworldwide yesterday via @BrandStoriesNet
Yesterday, Jack Daniel’s and Arnold Worldwide launched a new, fully-immersive digital campaign known as The Few and Far Between. With this campaign, the iconic whiskey brand is raising a glass to celebrate great stories from the authentic establishments that have gathered folklore and rich characters over time. As the brand believes, these places are among [...]
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Must watch panel: Death of Branded Content - The Rise of Brand Storytelling via +Brand Stories 
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling. Moderator: Scott Donaton, President & CEO, Ensemble. Panelist(s): Laura Caraccioli, President, Electus; Lauren Radcliffe, Director of Media and Branded Entertainment, Dr. Pepper Snapple Group; ...
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Announcement: New Client Win – Souq Al Mal via +Sandstorm Digital 
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Have him in circles
282 people
Tom Planer's profile photo
Jared Field's profile photo
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New Age AdMan, Brand Storyteller & Proud Father of 2 Incredible Kids.
Introduction
A new age adman and brand storyteller with over 20 years experience in corporate and branding strategy, marketing communications and advertising, spanning two regions; MENA and Europe.

The first 10 years of my career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world's largest brand owners including Nestle, L'Oreal and Philip Morris.

In 2002 I moved to the UK and for the last 10 years my focus switched to digital marketing and advertising.

I've spent the last 7 years working in large media agency environments setting up and managing the SEO and Inbound Marketing departments for both Aegis' Diffiniti (now iProspect) and WPP's MediaCom.

During that time I've also been fortunate to work with more awesome brands including Dell, Sainsbury's, IKEA, Shell, Deutsche Bank and VW.

Until recently, I was part of the management team heading up MediaCom Beyond Advertising (MBA), the content marketing division of the UK's largest media planning and buying agency.

In September 2012 I assumed the role of Chief Strategy Officer at Sandstorm Digital in Dubai, UAE.

Specialties: Brand Communications, Digital Strategy, Content Marketing, Corporate Storytelling, Display Advertising, Analytics, Search Engine Optimisation (SEO), Online Reputation Management (ORM), Mobile Marketing, Social Media Marketing (SMM) and Pay Per Click marketing (PPC)