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Josh Plattner
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ANNOUNCING: New Acquisition!
©Lgsarutobi, DeviantArt The Scarletta office is completely abuzz this morning. After settling in (barely!) from our hectic and somewhat stressful move this weekend, we were greeted this morning with some spectacular news!  After an exceptionally grueling an...

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Living Outside of the Target Audience
“No book is really worth reading at the age of ten which is not equally – and often far more – worth reading at the age of fifty and beyond.” ― C.S. Lewis Time and time again people debate whether or not someone fits the target audience of a specific book. ...

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Monster Needs to Stay Awake for His Book Trailer!
As technology and media continue to change, so does our ability to utilize our creative outlets in fun and interesting ways. One of the coolest trends to jump out of the publishing industry over the last few years has been the book trailer. Feature films sh...

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A Book For Lunch
“Eating and reading are two pleasures that combine admirably.” - CS Lewis I've talked before about the idea of book diets  before, because I think the idea is magical and hilarious. This time though, I've decided to approach the idea of a book diet from a s...

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SEUSS AWARDS: Best Story Content
Congratulations to The Snatchabook ! Helen and Thomas Docherty are the winners of the First Annual SEUSS Award for Best Story Content. Interested in keeping up with the authors or congratulating them for their work? Reach out to them on Twitter @docherty_he...

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SEUSS Awards: Best Illustration
Congratulations! Journey is the winner of Best Illustration in the First Annual SEUSS Awards! Want to congratulate Aaron Becker? You can do so by following him on Twitter and letting him know you love his work! @storybreathing Check back tomorrow morning to...

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Springing Forward Into Celebration
Spring is nature's way of saying, 'Let's party!'  -  Robin Williams Spring is the best season, and I will have none of your rabble rousing about "opinions" vs. "fact". It's simply the truth. Spring is full of flowers, warming weather, the freedom from boots...

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SEUSS Awards: Best Character
Congratulations! Unicorn Thinks He's Pretty Great  is the winner of Best Character in the First Annual SEUSS Awards!  Want to congratulate the author? Tell him how great his book is on Twitter @bobshea Check back tomorrow morning to see who takes the cake f...

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Reading on the Snow Drift
If you're packing for vacation--and we hope that you are--you've probably managed to sneak a book or two into your carry-on or suitcase. It's the time of year, after all, for a little more sunshine and a lot more heat. Before you head off to some sunnier sh...

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Stripping Down Your Book
In the past , I've discussed how some of my favorite picture book writing happens when authors strip their words to the cleanest, barest level. I think this leaves so much room for illustration and great book design to shape a manuscript into the best finis...
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