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David Baker (David C. Baker)
Speak, write, and consult to the marketing services field.
Speak, write, and consult to the marketing services field.


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Great new guest blog entry by @MarkBusse on whether or not to start your own firm:
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I only need 11 more friends in the next 3 days to click this ( and then click "Collect Me" so that I can qualify for a large prize. Thanks!
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The political conventions for both parties are equally budgeted at ca. $60 million+ each. I wonder what they really accomplish. The outcome is a foregone conclusion and it seems to me to be a disguised party for insiders and heavily scripted speeches. What a waste of money.
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Very early photo manipulation techniques, from 1865 on. :)
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Shuffle Along -- San Francisco, CA
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Name some artists that should have had a wider following but don't seem to get it: Dan Fogelberg, Jackson Brown, Mike & the Mechanics, Azure Ray, Five for Fighting, Marc Cohn, Embrace, Iron & Wine, Howard Jones, Keane, Life House, Gabe Dixon, Mumford & Sons, Over the Rhine, Vienna Tang, Vedera, The Weepies.
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DaVinci's application letter:

Some time in the 1480s (experts tend to agree with 1483/84, at which point he was approximately 32-years-old) Leonardo da Vinci applied for a job at the court of Ludovico Sforza — then de facto ruler of Milan but not officially its Duke for another few years. Da Vinci did so by way of the following application letter; essentially a fascinating list of his abilities which, in an effort to appeal to Sforza's needs at the time, is dominated by his undeniably impressive military engineering skills. His artistic genius isn't really hinted at until the end.

Da Vinci's efforts paid off, and he was eventually employed. A decade later, it was Sforza who commissioned him to paint The Last Supper.

(Source: Leonardo on Painting: An Anthology of Writings by Leonardo da Vinci with a Selection of Documents Relating to His Career; Image: Leonardo da Vinci, a self-portrait, via.)


My Most Illustrious Lord,

Having now sufficiently seen and considered the achievements of all those who count themselves masters and artificers of instruments of war, and having noted that the invention and performance of the said instruments is in no way different from that in common usage, I shall endeavour, while intending no discredit to anyone else, to make myself understood to Your Excellency for the purpose of unfolding to you my secrets, and thereafter offering them at your complete disposal, and when the time is right bringing into effective operation all those things which are in part briefly listed below:

1. I have plans for very light, strong and easily portable bridges with which to pursue and, on some occasions, flee the enemy, and others, sturdy and indestructible either by fire or in battle, easy and convenient to lift and place in position. Also means of burning and destroying those of the enemy.

2. I know how, in the course of the siege of a terrain, to remove water from the moats and how to make an infinite number of bridges, mantlets and scaling ladders and other instruments necessary to such an enterprise.

3. Also, if one cannot, when besieging a terrain, proceed by bombardment either because of the height of the glacis or the strength of its situation and location, I have methods for destroying every fortress or other stranglehold unless it has been founded upon a rock or so forth.

4. I have also types of cannon, most convenient and easily portable, with which to hurl small stones almost like a hail-storm; and the smoke from the cannon will instil a great fear in the enemy on account of the grave damage and confusion.

5. Also, I have means of arriving at a designated spot through mines and secret winding passages constructed completely without noise, even if it should be necessary to pass underneath moats or any river.

6. Also, I will make covered vehicles, safe and unassailable, which will penetrate the enemy and their artillery, and there is no host of armed men so great that they would not break through it. And behind these the infantry will be able to follow, quite uninjured and unimpeded.

7. Also, should the need arise, I will make cannon, mortar and light ordnance of very beautiful and functional design that are quite out of the ordinary.

8. Where the use of cannon is impracticable, I will assemble catapults, mangonels, trebuckets and other instruments of wonderful efficiency not in general use. In short, as the variety of circumstances dictate, I will make an infinite number of items for attack and defence.

9. And should a sea battle be occasioned, I have examples of many instruments which are highly suitable either in attack or defence, and craft which will resist the fire of all the heaviest cannon and powder and smoke.

10. In time of peace I believe I can give as complete satisfaction as any other in the field of architecture, and the construction of both public and private buildings, and in conducting water from one place to another.

Also I can execute sculpture in marble, bronze and clay. Likewise in painting, I can do everything possible as well as any other, whosoever he may be.

Moreover, work could be undertaken on the bronze horse which will be to the immortal glory and eternal honour of the auspicious memory of His Lordship your father, and of the illustrious house of Sforza.

And if any of the above-mentioned things seem impossible or impracticable to anyone, I am most readily disposed to demonstrate them in your park or in whatsoever place shall please Your Excellency, to whom I commend myself with all possible humility.

(via Letters of Note)
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See the last guideline in this list (from 1935) about writing detective novels. I've always wondered by female nudity is acceptable but male nudity is rare in public consumption movies rated R. This comes from Lists of Note, today's edition:


Sex in Detective Fiction – Do's and Don'ts (1935)
by Frank Armer, publisher of Spicy Detective magazine

In describing breasts of a female character, avoid anatomical descriptions.

If it is necessary for the story to have the girl give herself to a man, do not go too carefully into the details. You can lead up to the actual consummation, but leave the rest up to the reader’s imagination. This subject should be handled delicately and a great deal can be done by implication and suggestion.

Whenever possible, avoid complete nudity of the female characters. You can have a girl strip to her underwear, or transparent negligee, or nightgown, or the thin torn shred of her garments, but while the girl is alive and in contact with a man, we do not want complete nudity.

A nude female corpse is allowable, of course.

Also, a girl undressing in the privacy of her own room, but when men are in the action try to keep at least a shred of something on the girls.

Do not have men in underwear in scenes with women, and no nude men at all.
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My first thought was product placements and...well, a dozen other reasons E. B. White could have written this letter 36 years ago:


(Source: Letters of E. B. White; Image: E. B. White, via Answers.)

E. B. White to the Editor of the Ellsworth American
January 1, 1976

To the Editor:

I think it might be useful to stop viewing fences for a moment and take a close look at Esquire magazine's new way of doing business. In February, Esquire will publish a long article by Harrison E. Salisbury, for which Mr. Salisbury will receive no payment from Esquire but will receive $40,000 from the Xerox Corporation—plus another $15,000 for expenses. This, it would seem to me, is not only a new idea in publishing, it charts a clear course for the erosion of the free press in America. Mr. Salisbury is a former associate editor of the New York Times and should know better. Esquire is a reputable sheet and should know better. But here we go—the Xerox-Salisbury-Esquire axis in full cry!

A news story about this amazing event in the December 14th issues of the Times begins: "Officials of Esquire magazine and of the Xerox Corporation report no adverse reactions, so far, to the announcement that Esquire will publish a 23-page article [about travels through America] in February 'sponsored' by Xerox." Herewith I am happy to turn in my adverse reaction even if it is the first one across the line.

Esquire, according to the Times story, attempts to justify its new payment system (get the money from a sponsor) by assuring us that Mr. Salisbury will not be tampered with by Xerox; his hand and his pen will be free. If Xerox likes what he writes about America, Xerox will run a "low keyed full-page ad preceding the article" and another ad at the end of it. From this advertising, Esquire stands to pick up $115,000, and Mr. Salisbury has already picked up $40,000, traveling, all expenses paid, through his once happy land...

Apparently Mr. Salisbury had a momentary qualm about taking on the Xerox job. The Times reports him as saying, "At first I thought, gee whiz, should I do this?" But he quickly compared his annoying doubts and remembered that big corporations had in the past been known to sponsor "cultural enterprises," such as opera. The emergence of a magazine reporter as a cultural enterprise is as stunning a sight as the emergence of a butterfly from a cocoon. Mr. Salisbury must have felt great, escaping from his confinement.

Well, it doesn't take a giant intellect to detect in all this the shadow of disaster. If magazines decide to farm out their writers to advertisers and accept the advertiser's payment to the writer and to the magazine, then the periodicals of this country will be far down the drain and will become so fuzzy as to be indistinguishable from the controlled press in other parts of the world.

E. B. White
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