I feel for publishers about this: when embarking on an ebook strategy, you've got to balance quality, cost, and speed to market. Too often the former has to fall behind. Although I don't say so in the post, I think the first step to having a great QA process is a robust check list that set the floor for what every ebook must conform to. It's something I'm looking at for the Publishing Innovation Awards. More to come.
I grew up in Buenos Aires, where I earned a degree in
Communication Sciences and a Masters in Journalism, and went from
reporter to senior editor in newspapers, magazines, TV news, and
websites. In New York, I got a masters in Publishing at NYU, and became a
book, eCommerce, and digital content business person.
For a few years, I was a book buyer and the merchandiser in charge of eBooks, Nonfiction Books, and Libros en español at Barnes & Noble.com.
I now work for B&N's Digital Products managing the acquisition
of international digital content, and the international relations with
corporations, publishers, cultural and governmental agencies.
In November 2010, after 8 months of intense, rewarding, and exhausting work that included everything from acquiring the content to building the store and talking to the press, I managed the launch of the first ever Spanish-language eBook store in the U.S., NOOK Books en español.
Exciting eContent in many other languages is already available. More is
coming and more publishers are welcome.
I can create and get content, develop new businesses, and help grow an established brand. I like technology and the online components of life. I am good at the negotiation table.
- Colegio Nacional de Buenos AiresBachiller Universitario en CienciasHumanísticas, 1982 - 1986
- Universidad de Buenos AiresLicenciada en Ciencias de la Comunicación, 1987 - 1993
- New York UniversityMasters in Publishing, 2001 - 2003
- Universidad Católica ArgentinaPosgrado en Periodismo, 1994 - 1995