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Sakis Rizos
Google AdWords Certified Partner. Google AdWords Top Contributor Alumni.
Google AdWords Certified Partner. Google AdWords Top Contributor Alumni.
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"You’ll notice lots of casualties here. We didn’t know it at the time, but nobody would succeed in closing the last-mile gap between Google and the universe of small business; to this day, it’s an unsolved problem." from "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" by Antonio Garcia Martinez

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"Since Google makes most of its money elsewhere, and in any case doesn’t have the patience or internal culture to create tools for small advertisers, the tools it does offer are dauntingly complex and ineffectual." from "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" by Antonio Garcia Martinez

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"As I observed more than once at Facebook, and as I imagine is the case in all organizations from business to government, high-level decisions that affected thousands of people and billions in revenue would be made on gut feel, the residue of whatever historical politics were in play, and the ability to cater persuasive messages to people either busy, impatient, or uninterested (or all three)." from "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" by Antonio Garcia Martinez

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"Riddle traveled a lot in his twenties and recalls being hit by a realization. So much of people’s lives—their opportunities, their health and longevity—comes down to where they were born. “It’s so random,” he says." from "Grunt: The Curious Science of Humans at War" by Mary Roach

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What do you know! I've been... upgraded from a Google Partner to a Premier Google Partner. ‪#‎GooglePartners‬ ‪#‎AdWords‬
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"Morality, on the other hand, as Immanuel Kant insisted, is ultimately practical: though it matters morally what we think and feel, morality is, at its heart, about what we do." from "The Honor Code: How Moral Revolutions Happen" by Kwame Anthony Appiah

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"So even when luck has only a minor influence on performance, the most talented and hardworking of all contestants will usually be outdone by a rival who is almost as talented and hardworking but also considerably luckier." from "Success and Luck: Good Fortune and the Myth of Meritocracy" by Robert H. Frank

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"The knowledge of what we are ignorant of seems to expand faster than our catalogue of breakthroughs." from "What We Cannot Know: Explorations at the Edge of Knowledge" by Marcus du Sautoy

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"The point is this: our brands are very important to us marketers and very unimportant to most consumers. Please read that again." from "Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman

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"No choice recurs. We may get similar choices again, but never that exact one. Hesitation—inaction—is just as irrevocable as action. What the motorist, locked on the one-way road, is to space, we are to the fourth dimension: we truly pass this way but once." from "Algorithms To Live By: The Computer Science of Human Decisions" by Brian Christian, Tom Griffiths
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