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Marketing Director (Ersan S) commented on a post on Blogger.
Loving what we have heard about Attribution so far. I've long suspected that any specific type of ad has more impact than just at its own spot in the customer journey. A display ad's conversion rate isn't the only way we should measure its efficacy - it could have a much greater impact later in the journey than we give it credit for.
Google Ads, Analytics and DoubleClick Announcements Keynote
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