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Tricia Morris
Works at Microsoft Parature
Attended West Virginia University
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Tricia Morris

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Forrester reports that 58% of companies currently inconsistently measure, or fail to measure their customer’s cross-channel journey...
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Tricia Morris

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To create customer evangelists, you must create customer experiences worth talking about.
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A new 2014 State of Multichannel Customer Service Survey commissioned by Parature, from Microsoft shows that old customer service channels certainly aren’t going away, but new ones like social are creating both greater and faster service expectations across the board.
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In customer service, words, when used consistently, can define your customer service delivery. They can also define your brand.
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I'm a regular Chick-fil-A customer +Tricia Morris  and have always admired their customer service. And I noticed that no matter which location I visit they ALWAYS responded to a "thank you" with "my pleasure".  It is certainly a differentiator for them and one of the reasons I'm a regular. Just which they had better coffee!
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#Maythe4th be with you in delivering amazing customer service experiences!
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Tricia Morris

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"The company telling the story is one thing. The customer telling it - even better." ~ from the always amazing Shep Hyken.
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Tricia Morris

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The State of the American Consumer Report shows that customers who are fully engaged with a brand represent an average 23% premium in terms of share of wallet, profitability, revenue and relationship growth compared to the average customer. In contrast, actively disengaged customers represent a 13% negative in those same areas.
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In customer service and engagement, technology is a terrific tool, but it’s still the people that make all the difference. This is especially true for social media where being sincere, open, collaborative, interested, authentic and likeable still can’t yet be duplicated by a program or bot.

Don’t think the human touch makes that much of a difference? Well recently, NPR ran an experiment using its Twitter profile which typically auto-tweets news headlines from its RSS feed...
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Tricia Morris

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"Consistency is key in customer service and the customer experience. Always put forth the same commitment to greatness, all the time." ~ Shep Hyken
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"Being on par in terms of price and quality only gets you into the game. Service wins the game."
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Tricia Morris

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So true!... "One customer, well taken care of, could be more valuable than $10,000 worth of advertising." ~ Jim Rohn
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People
Have her in circles
82 people
Brittany Thompson's profile photo
Christopher Jackson's profile photo
Annette Franz's profile photo
Mark Hurley's profile photo
Beau Vignes's profile photo
Ronnie Boone's profile photo
Kattia Bolanos's profile photo
Work
Occupation
Sr. Product Marketing Manager
Employment
  • Microsoft Parature
    Sr. Product Marketing Manager, present
  • Bellagurl Publishing, Marketing and Advertising
    Managing Editor
  • NCCOAST Communications
    Managing Editor
Basic Information
Gender
Female
Other names
Tricia Wygal
Story
Tagline
Writer/editor by trade, http://Parature.com blogger, #WVU alumna
Introduction
Tricia promotes Parature's focus on customer service tips and trends for major industries including government, tech, higher education, software, gaming, retail and more through Parature's customer service blog. Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet and social media to provide outstanding customer service. Visit parature.com.
Education
  • West Virginia University
    Journalism
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