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Lot's of great speakers and presentations going on today at #iStrategy  San Diego. Follow us on Twitter (@istratbuzz) for constant updates. #marketing  
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Nicole Yershon on change in businesses, investing in the unknown, and getting it done!

http://istrategyconference.com/blog/getting-it-done-nicole-yershon-interview-pt-3
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Watch part 2 of our interview with Nicole Yershon from Ogilvy & Mather on the importance for brands to be useful.
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In the first installment of the Nicole Yershon interview series, Nicole speaks to #iStrategy MC Adam Burns about building the foundations of success as Ogilvy's Director of #Innovation. We get a taste of the way she works and how she makes 'stuff happen'.
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iStrategy is joining forces with Movember to encourage the growth of some excellent moustaches, as well as the awareness of men's health.

Join our iStrategy Mo team today!
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If used correctly and appropriately, social media can help #brands achieve great #success – but behind every social account are humans, and humans make mistakes... #iStrategy Blog
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Will 2013 be the year that e-commerce overtakes brick and mortar stores for holiday shopping?
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Parry Malm, Account Director at Adestra, kindly shared his contraversial piece about the importance of email marketing, even at Christmas. He's looking for a debate, so be sure to leave a comment.
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BJ Cunningham shares his tremendous #advertising and #marketing insights gained from his professional journey and emphasises the fact that love is the best anecdote; love what you do or just leave! #iStrategy  
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Three Ways To Know You’re Ready to Jump on the Prospecting Bandwagon - #iStrategy  blog
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We've launched our new CMO Guide to Multivariate Testing #eBook in collaboration with digital consultants #Digital&Wise - follow the link below to download for free on the #iStrategy website.
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In today's blog,  #iStrategy  blogger Georgina Guthrie gets down to the 'nitty gritty' of multivariate testing...
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A Global Digital Conference for Marketers Looking to Improve Their Online Strategy
Introduction
iStrategy is an inspirational, two-day, digital marketing conference for senior executives who understand that the power of social and digital media is pretty important to their business. We have awesome speakers (see: Randi Zuckerberg, Jimmy Wales, Kirk McDonald, Craig Newmark) and we give away prizes too ;-)