The Akilla® Sleep Safety Educational Campaign is being structured to build a solid platform for promoting sleep safety education throughout New Zealand so that New Zealanders become aware of sleep safety information that they can use. Akilla® is about saving lives and educating New Zealanders on drowsy-driving to prevent crashes. To prevent drowsy-driving and its tragic consequences, New Zealanders need information on risk reduction strategies
Private Road Safety Educational Campaign
AKILLA® Drowsy Driving Educational Campaign is New Zealand's first private road safety campaign to educate drivers about the dangers of drowsy driving on the roads. AKILLA® was officially launched in May 2005. AKILLA® has been structured in such a way as to build a solid foundation for researching, developing and disseminate drowsy driving educational information to drivers.
No Bias or Hidden Agendas
AKILLA® has no political alignment or corporate involvement. AKILLA® only has educational aims to educate drivers so that they can avoid crashes and their tragic consequences. AKILLA® is transparent and 'lily white'.
The Silent Killer
AKILLA® was founded by Martin S. Jenkins an engineer and businessman, as a direct result of an insidious and violent road crash just south of Shannon (lower North Island of New Zealand( on Saturday 13th December 2003, 1.50pm which claimed the life of his father.
No Education on Drowsy Driving in New Zealand
In 2003 there was a complete absence of any educational information on the dangers of drowsy driving and effective countermeasures in New Zealand. New Zealander drivers were largely unaware of this major killer on the roads.