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Vanessa De La Rosa
Works at Summit Professional Networks
Attended Denver Publishing Institute
Lives in Denver, Colorado
54 followers|4,763 views
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Vanessa De La Rosa

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Disability Insurance Observer: Marijuana
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How advisor Brittney Castro used social media to successfully connect with women
I recently had the chance to sit down with Brittney Castro in Los Angeles to talk social media and digital marketing. Brittney is a certified financial planner and the CEO of Financially Wise Women. She has been incredibly successful using social media as a marketing tool, despite the restrictions and limitations that the financial services industry brings. Check out our interview below.
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Re-imagining the insurance agent
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Top 3 excuses for not using a website to market your firm
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Is the fear of missing out preventing your success?
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Income riders: Don’t be blinded by the shiny object
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Have her in circles
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Vanessa De La Rosa

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The ideal sales model: The good, the bad and the unexplored
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Why Ken "I hate annuities" Fisher has a problem
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Shopping vs. saving: Why aren't Americans planning for retirement?
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ING, DING and NING trusts
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​A letter from the editor on Hobby Lobby
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Living and dying with dignity: The right combination of life, LTC and critical illness
We have discussed the merits of LTC and chronic illness riders in this forum on more than one occasion, always in an effort to understand the nuances that differentiate one offering from another. The hope, of course, is that there is a clear winner. The reality, unfortunately, is much more complicated.
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People
Have her in circles
54 people
Ray Buckner's profile photo
Allen Greenberg's profile photo
Tara Schwitzman's profile photo
Sara Bardill's profile photo
Work
Occupation
Associate Editor, ProducersWEB, Retirement Advisor
Skills
Writing, proofing, and editing copy; Developmental, structural, and format editing; Technical and creative content; Interviewing, researching, and fact-checking; Boosting SEO; Organizing and maximizing social media presence; Video shooting and editing; Building relationships; Representing a brand; AP Style; Chicago Manual Style; Microsoft Office Suite; Adobe Photoshop, InDesign; Social media and analytics; Hootsuite, Tweekdeck; HTML; CMS, Wordpress; Final Cut Pro
Employment
  • Summit Professional Networks
    Associate Editor, 2012 - present
    Centennial, CO • Acquire, edit, fact-check, schedule, and publish all content (AP style): → Articles, blogs, news, press releases, event announcements • Research and conduct interviews; create original content; and write marketing copy • Pitch and execute story ideas and projects for editorial progress • Improve user-friendliness, intuitiveness, and aesthetics of website • Cross-link content and maximize SEO with internal links • Grow social media presence and track analytics: Twitter, Facebook, LinkedIn, Google+ • Recruit and nurture relationships with contributors and sponsors • Attend industry events for interviews and coverage ☼ Notable achievement: Created the #1 viewed piece of content for all of 2013
  • Minerva Medical Communications
    Freelance editor and event vendor, 2012 - 2013
    Jacksonville, FL (remotely from Denver, CO) • Edited pre-press proofs of program materials and event promotional copies • Wrote copy for website, advertisements, and blog • Fact-checked against references to provide a consistent message • Ensured all medical references adhered to AMA Style guidelines • Represented Minerva as on-site event vendor and assistant
  • Jody Rein Books, Inc.
    Social media and editorial intern, 2012 - 2012
    Denver, CO • Researched and created relevant publishing industry content for social media presence • Developed a continually growing network of followers in the industry • Contributed insight to editorial submissions
  • Direct Digital, LLC
    Customer Relationship Manager, 2010 - 2012
    Charlotte, NC • Resolved escalated customer support issues (mainly via email) with authority to create solutions • Managed customer support representatives and provided feedback to improve productivity • Created and edited website marketing content, press releases, formal documents, and all written communications
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Denver, Colorado
Previously
Charlotte, North Carolina - Gainesville, Florida - Salzburg, Austria - Ponte Vedra Beach, Florida - Midland, Michigan
Links
Contributor to
Story
Tagline
I am the Associate Editor of ProducersWEB.com and Retirement Advisor magazine. Talk to me if you're interested in contributing content!
Introduction
As the associate editor of Summit Professional Networks, I recruit, write, edit and schedule content for two publications: ProducersWEB, a digital content hub and social network for insurance and financial professionals; and Retirement Advisor, a print magazine.

We cover all topics within the financial and insurance industry: life, health, annuities, retirement, and sales and marketing. You can read my content here.

If you're interested in writing for us, I'm the one to contact! Email me at vdelarosa@sbmedia.com or contact me here on Google+.

My favorite aspect of my job is crafting stories and meeting new people. In my spare time, I am active in the Denver opera and musical theater scene, as well as enjoy the outdoors with my husband Mike and pup Knox.
Bragging rights
Majored in vocal performance; performed in Salzburg, Austria; jumped out of a plane before my wedding day
Education
  • Denver Publishing Institute
    Book and Magazine Publishing, 2012 - 2012
  • Salzburg College
    Study abroad: Voice Performance; Music History, 2008 - 2008
  • University of Florida
    BFA in Voice Performance, 2005 - 2009
Basic Information
Gender
Female
Other names
Vanessa Richetti (maiden)