The seven deadly sins of fundraisingRead the full article here: http://bit.ly/W8va5H
This is a fantastic list of exactly what The LittleBigFund will NOT be doing. We value you, our eventual donors, and will use this guide as a "What not to do." Here are some of our favorites:Greed.
You refuse to share the joy with your donors. You just take their money and run, instead of telling them what they made possible. This means your donors tend not to stick around very long. Why should they? They can't tell their gifts matter.Pride.
You think fundraising is all about how wonderful your organization is. Your fundraising is a litany of your successes, superior methodologies, and super-human staff. That's boring for donors, and it's not why they give. They give because they are the heroes. Be proud of them, and proud that you're associated with them.Lust.
You don't want a relationship with your donors. You just lust after their money. You always try to leap past the relational stuff and get that gift. This, of course, usually leads to weak, temporary, and unsatisfying relationships.