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Waynette Tubbs
Works at SAS Institute
Attended University of North Carolina at Chapel Hill
Lives in Cameron, NC
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Waynette Tubbs

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http://www.rmndigital.com/click-here-the-state-of-online-advertising/
Great research from Edelman showing which marketing and advertising platforms/delivery mechanisms are most effective. Marketers rated company websites and blogs more favorably than consumers did.
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How do we ensure that the US continues to be competitive? Innovation.
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Chris Hemedinger asks, "Did you know there are dozens of tasks available for you to download and install?" Check it out.
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Do you need more efficiency from your SAS system? What about performance? Read Kirk Paul Lafler's Top Ten tips. 
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Are you giong to #NESUG12 with us?@sarabjones has some great tips for sightseeing while you're there.
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Waynette Tubbs's profile photoAndrea Wainwright-Zimmerman's profile photo
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Oh no! I'm glad I got a chance to see you while you were here for #SESUG12.

Waynette Tubbs
External Communications
Worldwide Marketing
Tel: 1 919 531 2747
Mobile: 1 919 279 8849
SAS World Headquarters
100 SAS Campus Dr, Cary, NC
www.sas.com
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I love this guy's sense of humor. I especially love it when he says, "I'm glad you asked me that Jim."
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I sat next to Ann McColl during the Sally Hogshead keynote and learned nearly as much from Ann's insightful illustrations as I did from Sally! :)
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Thinking back to CMWorld 2012 makes me long to be in Sydney with Joe and the gang. Have fun all!
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Thanks so much +Waynette Tubbs - we'll have to see if we can get you there next year!
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This was a great conference!
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Do you know how to use SAS to depict fish mating calls?  Tell us!
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People
Work
Occupation
Editor of the Risk Management Knowledge Exchange, Managing Editor of sascom Magazine, Editor of SAS Tech Report and SAS Financial Services News, Author/Editor of SAS Users Group blog, contributor to SAS Voices blog and social media contributor
Employment
  • SAS Institute
    Editor, 2008 - present
  • Micromass Communications
    Associate Editor, 2004 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cameron, NC
Previously
Olympia, WA - Okinawa, Japan - Fayetteville, NC - Hendersonville, NC - Homestead, FL
Story
Tagline
Excited about the richness and depth journalists can now offer readers by incorporating social media - applying the content marketing strategies taught in J-school. Opinions my own.
Introduction
I love the fact that I'm an editor in the era when social media is beginning to hit it's stride. Social media allows writers, journalists, editors to incorporate so much more depth and richness into our work - really give the reader what he or she wants before the questions are formed. Today, a typical 750-word feature article is dull and lifeless without a YouTube sidebar and two infographics. I love the challenge of finding those pieces that fit together to form the perfect piece.
I'm also passionate about community building in the B2B space. Social media is uniquely equipped to help organizations get back in touch with their customers - in a very real way. Customers are tired of dialing in to automated customer response self-help lines - they are ready for instant responses like those on Twitter, Facebook, LinkedIn and dedicated communities. This is a quick way to show your customers that you are committed to them.
Bragging rights
Speaking at 2012 Content Marketing World; 2010 Gold MarCom Award from the Association of Marketing and Communications Professionals for the third quarter edition of sascom Magazine; and 2010 Honorable Mention MarCom Award from the Association of Marketing and Communications Professionals for Risk Insights Report: Enterprise Risk Management - When Weathering the Storm is Not Enough; 2006 MM&M Silver Award; 2006 Gold In Awe Award
Education
  • University of North Carolina at Chapel Hill
    Journalism and Mass Comm, 2007
  • University of Maryland University College
    Asian Studies/Business Management and Marketing, 2003
Basic Information
Gender
Female
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Networking
Other names
@waynettetubbs on Twitter