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TechnologyAdvice
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TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology.
TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology.

385 followers
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Can't decide between the two biggest CRM software companies? This comparison can help!
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Reduce, reuse, recycle. Find out the best practices in repurposing great content: http://ow.ly/4njPnj
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Will the campaign be a "blast to a database of B2B leads," or will it be a series of honest messages written for human beings? It’s difficult to speak to someone on an emotional level when you’re blasting them three times a week with the same generic offer.
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Josh Bland from B2B Nation podcast discusses advocacy marketing with Jim Williams, the VP of marketing at Influitive.
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"We present ‘account-based everything’ to CEOs and VPs of sales, and they love it." Find out why they love it.
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The lesson here is that consumers want personalized communications, websites, emails, and other content. The average return on investment from personalized marketing at well over 200 percent. Now is the time to get involved!
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Erik Harbison, CMO at AWeber, explains how to take a client from "like" to "love," how to send smarter emails, and how to save time using automated email campaigns.
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1. Customer retention 2. Lead generation 3. Pipeline acceleration 4. Product adoption 5. Revenue generation
What are your goals for 2016 Account-Based Marketing?
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54% of senior marketers aren’t sure whether their technology investments produce measurable business value. How will you convince your executive team to buy-in to martech investments if you can't show measurable business value?
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91% of unhappy customers will never buy from a business again. Find out how sales ordering processing software can keep customers happy.
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