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Robert Campbell
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Adding More Marketing Channels—5 Easy Ways to Make it Work for You.
Cross-channel marketing doesn’t have to be hard.  It just has to be strategic.  For consumers, it is not enough to interact with a single channel anymore . Whether it’s for business or personal, they want to use multiple channels like direct mail, email, an...
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The Private Life of Mail
You know how your marketing pieces are born. You have an intimate knowledge of how they are designed, produced, and mailed. But what happens once they reach your customer’s door?  Thanks to an 18-month research project that included field research, ethnogra...
The Private Life of Mail
The Private Life of Mail
mauiprinting.blogspot.com
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5 Tips for Outstanding Direct Mail Design
With any direct mail piece, the goal is to entice people to respond to your offer. But with great direct mail pieces, you can hook them before they even get to the offer. Engage people’s curiosity from the moment the mail piece gets into their hands. Here a...
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3 statistics that will change your marketing mix
Original posted on  www.cuinsight.com   written by  Liz Garster At the very moment I write this, only 134 days remain until we’re all welcoming in 2018 with a chorus of “Auld Lang Syne” and clinking champagne glasses. …That’s right – we have about 19 Saturd...
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5 Tips for Outstanding Trade Show Displays
In a world barraged by marketing channels, there is nothing like seeing a customer face to face. That’s why trade shows remain a critical part of companies’ marketing strategies. But how to get those customers and prospects into the booth? Let’s look at som...
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3 Ways to Sell Through Emotion
Have you ever noticed that, whether in print, on television, or online, most marketing appeals to people’s emotions? This is because much of our decision-making comes from the subconscious mind.  M arketers can throw a lot of facts and figures at their pros...
3 Ways to Sell Through Emotion
3 Ways to Sell Through Emotion
mauiprinting.blogspot.com
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Buy Paper, Save the Planet?
Have you bought into the idea that using paper is bad for the environment?  If so, here are some data that might surprise you.  O ver the last six decades, the net volume of trees on U.S. timberland increased by 58%. Did you read that right? Yes, increased ...
Buy Paper, Save the Planet?
Buy Paper,  Save the Planet?
mauiprinting.blogspot.com
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The 9-point Power Marketing Checklist
Want to make your marketing campaigns the most effective they can be?   Be sure you’re hitting all of the key marketing components. In addition to factoring in the list, the message, and the offer, there are a number of other critical components that come t...
The 9-point Power Marketing Checklist
The 9-point  Power Marketing Checklist
mauiprinting.blogspot.com
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Don’t Let Paper Get BORING!
W hen it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what recipients see first, even before they read your message. People are visual. They also respond to touch. If you pick the right paper, it can make a s...
Don’t Let Paper Get BORING!
Don’t Let Paper Get BORING!
mauiprinting.blogspot.com
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large-format printing
The range of substrates offers tremendous options in application. In addition to paper and vinyl, wide-format printers can print on privacy film, canvas, static cling, magnets, wall covers, and many others. Specialty printers can print on less common substr...
large-format printing
large-format printing
mauiprinting.blogspot.com
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