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Koolden Social Media
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Ideas That Grow Brands
Ideas That Grow Brands

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Are you using LinkedIn to market your business?
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Whether you want to generating leads, build brand awareness, or establish strategic partnerships,
LinkedIn can connect your brand with more than 450 million professionals across the globe. Ready to get started?
Great, we’re ready to help! Here are ten tips that can help you engage your audience and grow your business using LinkedIn for marketing. 
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Tip #1. Start with Your Own LinkedIn Profile
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Tip #2. Create an Effective LinkedIn Company Page
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Tip #3. Define Your Audience and Goals
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Tip #4. Optimize Your Company Page for Search 
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Tip #5. Add Company Page Followers
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Tip #6. Publish Engaging Content on Your Company Page
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Tip #7. Use Rich Media to Increase Company Page Engagement
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Tip #8. Sponsor Your Best Content
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Tip #9. Create LinkedIn Ad Campaigns to Drive Your Marketing Goals
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Tip #10. Get Advanced with Analytics
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#hawaiibusiness #hawaiilocalbusiness #businessinhawaii #smallbusinesshawaii #hawaiidesigners #hawaiibuilders #hawaiiarchitecture #hawaiiyogastudio #hawaiiroofing #roofinghawaii #hawaiiplumbing #hawaiifitness #hawaiilocalbusiness #hawaiicontractor #hawaiiroofingcontractor #hawaiiyogaretreat #waterdamagerestoration #moldremediation
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❝Remember, in social media a team of 100 honest and engaged followers is far better than 5000 disengaged and fake followers.❞ Here are six simple steps on how to be yourself on social media:
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1) Tell your story
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2) Be transparent
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3) Listen to others
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4) Don’t suppress your personality
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5) Negative feedback? Here is how to deal with Negative Feedback On Social Media
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a) Take negative feedback as a chance to win one more vote for your product
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b) Ignore the haters on social media
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c) Report antisocial and trollers to stay safe and keep the platform safe for others
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6) Let your authentic voice shine
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#hawaiibusiness #hawaiilocalbusiness #businessinhawaii #smallbusinesshawaii #hawaiidesigners #hawaiibuilders #hawaiiarchitecture #hawaiiyogastudio #hawaiiroofing #roofinghawaii #hawaiiplumbing #hawaiifitness #hawaiilocalbusiness #hawaiicontractor #hawaiiroofingcontractor #hawaiiyogaretreat #waterdamagerestoration #moldremediation
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Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.
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I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.
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Here is a list comprised of the top ten, categorized by marketing experts:
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1. Boost your posts - Choose the most popular ones
2. Load up on data, and do it quickly - Test your different types of digital ads
3. Retweet and engage - Don't just tweet about your company
4. Explore pay-per-click advertising- Try Bing and Yahoo too
5. Two to three ads per keyword - Create specific ad groups that target single keywords
6. Don't brag, give real value - Think about your audience first
7. One sentence - You should be able to explain your company in one sentence. No exceptions
8. Poach your competitors' mentions - create Google alerts for your competitors. Then monitor them
9. Trim your email subjects - Make them short. Try one word only. Choose wisely
10. Think outside the box - Be creative
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#hawaiibusiness #hawaiilocalbusiness #businessinhawaii #smallbusinesshawaii  #hawaiidesigners #hawaiibuilders #hawaiiarchitecture #hawaiiyogastudio #hawaiiroofing #roofinghawaii  #hawaiiplumbing #hawaiifitness  #hawaiilocalbusiness  #hawaiicontractor  #hawaiiroofingcontractor #hawaiiyogaretreat  #waterdamagerestoration #moldremediation
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You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, email applications’ lists have built-in tools to help you along the way.
There are lots of ways to find people who’ll look forward to getting your emails, but we’ve rounded up a few that work best.
To create an email list:
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1️⃣ Create a signup form on your website. When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up for first time visitors.
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2️⃣ Use a good old-fashioned signup sheet. Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
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3️⃣ Drive signups through social media. If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.
To add more subscribers to an existing list:
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4️⃣ Host a contest or offer a discount. We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
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5️⃣ Make your emails easy to share. When you create beautiful, compelling emails, people will want to share them. Email applications give you features (like share buttons and social media post builders) that let the word about your emails spread quickly.
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6️⃣ Build a landing page through email applications. Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
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Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our email marketing program provides everything you need to know to make the most of your campaigns. Let us create your email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
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Get in touch today for a free consultation #kooldensocialmedia
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Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. 📸
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Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
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There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
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You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
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But it can be hard to know which kinds of posts work best for growing your audience. 🎯
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Here are ten powerful Instagram marketing tips that you can use to milk the popular platform for all that it’s worth.
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1️⃣ Switch to a business profile ASAP
2️⃣ Use free Instagram tools
3️⃣ Post product teasers that will (gently) urge people to buy
4️⃣ Create sponsored ads
5️⃣ Use Instagram Stories
6️⃣ Partner with influencers for a wider reach
7️⃣ Collect user-submitted photos
8️⃣ Come up with an interactive branded hashtag
9️⃣ Post at the right times (and don’t over-post)
🔟 Make sure you track the right metrics
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Be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
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Keep an eye on follower growth rate, engagement rate, and your URL click-through rate.
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What Instagram marketing techniques work best for you and your brand?
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Ever notice how many of the world’s most recognizable brands have a mascot? You know, figures like the Captain Morgan and Colonel Sanders? Or non-human varieties, like the talking M&Ms, the Aflac duck, or one of the world’s most recognizable mascots – Mickey Mouse 🐹
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This year, that mouse who started it all, to paraphrase Walt Disney, turns 90. And he’s one of history’s most lovable and hardest working mascots. Disney has long topped lists of the world’s most powerful brands, and, once upon a time, not too long ago (10 years or so), reports showed that the friendly rodent had an astounding 98 percent recognition rate among children 👶 ages three to 11.
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That’s what a furry little creature can do. But you don’t have to be as big as Disney to make a brand mascot work for you. And these days, with content marketing, social media, and video 🎥 companies can get more leverage out of a character than ever before, engaging audiences, building brand loyalty, driving retention, and helping to clarify complex ideas – which is particularly useful for B2B companies.
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Want a mascot for your company? Looking for a character for a creative marketing campaign? Our team of Graphic Designers are highly qualified and specialize in creating a brand for companies that will leave a lasting impression. We have
worked with dozens of clients and would love to provide your company the Best Character Design Services in town! 🌆 We promise quick turnaround times, unlimited revisions, great customer service and 100% ORIGINAL DESIGNS!
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Contact us today for a free consultation #kooldensocialmedia
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If you’re not taking the time to plan your social media calendar 📆 in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers.
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That’s why one of the most critical things marketers can do is take the time to plan out their own social media content calendar. Social content calendars allow you to plan and schedule out months of quality social posts ahead of time, and save a ton of time ⏰ sharing it on social.
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Planning social media posts in advance ensures you always have quality content to share with your audience on a consistent basis. A social media calendar builds the framework for what you’re going to share, then you can fill in the gaps by manually sharing posts, responding to incoming messages 📩 and engaging with your audience.
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Lastly, a social media editorial calendar is important because you can schedule content at the optimal time. With more networks switching to algorithm based feeds, you need to do anything you can to get more exposure for your posts. 📸
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Let us plan your content calendar for you. Call now for a free consultation
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The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are engaging with brands online before making a purchase. According to Business Insider, 40% of consumers are heading to the search engines to get more information as they make their purchasing decisions. This should come as no surprise given that Google gets over 100 billion searches each month.
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What does this mean for your business? If you don’t already have an integrated website marketing strategy in place that includes an effective website and Search Engine Optimization (SEO) strategy, then you may be missing out on valuable opportunities to reach and engage your leads online.
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A website marketing strategy agency can help take care of all your website needs while your team continues to focus on your core business. The website experts at Koolden Social Media know just what it takes to help you create a stunning and effective website that will attract and convert more leads to help you grow your business. In addition to website design services, our team is also skilled at search engine optimization tactics that will help your business rank on the search engines, increase referral traffic, and build a strong online presence.

If you’re ready to get started, we are only a phone call away! Contact us today #kooldensocialmedia
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There's no question that a big part of your business marketing strategy is digital. Consumers and businesses alike are almost always online 🤓📲and you want to be able to reach them and observe their behavior where they spend the most time.
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But when you're growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do - how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?
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The term "strategy" 📈might seem intimidating, but building an effective digital strategy doesn't need to be difficult. Simply, it’s just a plan of action to achieve a desired goal, or multiple goals.
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For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Or create more brand awareness for your business.
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The time to be “figuring out” your digital marketing strategy or “trying new things” is gone. It’s time to enlist professional help that will yield real returns for your business. Visit our website to speak with an expert today!
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Any questions 🤔?? We’re here to help - Comment below with any/all questions, comments or concerns! 👇🏼
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Content marketing is different than traditional product marketing efforts like sales collateral and other product-specific info. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
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By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust – which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits.
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To be found by the right people (potential customers)
People are asking questions and looking for information via search engines like Google, and you want your business to be at the top of the search results. Answering people’s questions via blog posts, e-books, videos, and other content assets is a key way to make this happen. Of course, showing up is only the first step, but it’s essential if you want to reap the benefits of content marketing.
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Content marketing is hot and a great way to get organic traffic to your website. Have you or your business experienced content marketing before? Call us now to check out our blog and newsletter management packages.
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