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As you all know 22nd July has gone, now let’s look out at one of the more promising Enhanced Campaign features: GEO (location) targeting with bid modifiers
Enabling Location Targeting in Enhanced Campaigns
To go with this first you have to enable this function, to enabling this function go to the settings tab of the campaign and then to the location and then to the “Edit Locations”
Next: Add your locations and hit save button.
After this process you will now be able to see the bid Modifier section for each of the locations.
Now there you can change the bid adjustment for each location.
Some useful Tips for Enhanced Campaigns – Geo (location targeting) with Bid Modifiers.
If there is are some locations where the campaign is performing very well, better or specifically you want to target, then you will have to adjust the bids in a positive way, increasing the bid by positive percent. Example if you want to target California more heavily than the United States, So By setting a +15% bid we are informing AdWords to increase our Max CPC bid in California by 15%. Or Say you want to lower bid in California (because of low performance in that specific area) you could set a -15% or -10% bid adjustment.
This new feature in AdWords – Bid Modification allows more granular level of management within each of the campaigns, and can provide very positive performance results.
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Bitware Technologies - A Fast Growing Agency
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Bitware Technologies is a fast growing Development & Digital Marketing Agency, excelling in Web & Mobile Development, UX/UI Development, 3D - 2D Games & Animations Development & Digital Marketing Services.
Client Satisfaction is our Main Moto
Our wealth of experience is reflected in our drive to produce magnificent results while keeping your budget under control
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Bitware Technologies - A Fast Growing Agency