Advice on Car Detailing Services Video Production
Someone asked about doing video for a car detailing service company.
A video was posted as an example of what he wanted to emulate. The video was, in my opinion, an example of what not to do.https://www.youtube.com/watch?v=o9KgDMaeHq4
It's a 4:30 techno music video, with sped up motion of guys detailing cars. There is no message other than, possibly, "We work really fast."
It reminds me of a video one might play at a sales conference, to pump up the sales staff -- or video to present at a Christmas party to get all the employees proud of their company.
It's a techno music video, with car detailing visuals.
Some people like this type of corporate video. It may have a place in a video gallery. But for sales and marketing purposes, this type of video is not going to do the job.
There's no narration, thus no human connection to the customer.
Nobody is going to watch that video for a full 4:30, it gets boring after about 30 seconds.
The sped up motion is ridiculous. It might serve as a tutorial on How To Detail a Car for new crew members, but it's so unnatural, it has an unreal feel to it.
Better would be a more realistic video, no music, just excerpts of detailing being done, some close-ups of certain special treatments, with the owner, manager, or supervisor narrating what's going on and why certain procedures are being used.
Here's my full response, not to embarrass the guy, who will remain unnamed, but in hopes you might learn something about corporate videos as sales tools.
I have used Magix and Sony Movie Studio. Now I'm using Pinnacle, plus a free trial version of CyberLink PowerDirector.
I can't use the Cyberlink editor much because it's incredibly slow, takes way too much time to process simple operations, whereas Pinnacle, Magix, and Sony are extremely fast.
Pinnacle comes with tons of effects and transitions, you don't need to buy any.
But for your detailing company videos, no effects are needed. They'll just look gimmicky. Maybe a few transition effects, but that's all.
You don't need resources, in my opinion, you just need to get a good video editing software for about $80 to $130, then start working with it. It's easy to Split video footage at various spots then Delete the footage you don't want.
You don't need any music, effects, or transition gimmicks.
Just shoot video of your crew doing detail work, with the boss (you) narrating, pointing out how you are different and better than other detailers, pointing out the special things your detailing crew does.
Videos should be about 1 or 2 minutes long, maximum.
Do a separate video for each aspect of detailing.
You need a short, separate video for various things: removing tar from paint jobs, removing road salt, touching up scratches to paint, vacuuming up dog hair, removing stains from foods and beverages, removing odors, detailing a work truck, etc.
Identify the major problems that cause customers to bring their vehicles in for detailing work, then do 1 minute videos on each problem and its solution.
I do corporate videos for all kinds of clients, from organic grocery stores and rock bands -- to dentists and law firms.
If you need videos for sales and marketing purposes, contact me.#video #cars #detailing