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김찬연
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도준웅 CJ 그룹 디지털최고책임자(CDO) 강연 발췌 from CJ 마케팅포럼
강연 직접 들어보고 싶네요:) 
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How General Motors is leading global social marketing strategy and tactics with a partnership with Oracle Social #SRM #Oracle #CX #OracleCX #SocialMarketing #DigitalMarketing #GM  
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DocuSign's V.P. of Demand Generation, Meagen Eisenberg. How DocuSign explained how a modern marketing organization looks like. Topics include; marketing automation, B2B lead generation from social media, sales funnel, marketing resources, leveraging the marketing cloud, keeping up with technology, and why Oracle Eloqua is the best marketing system. #DemandGen #B2Bmarketing #CX #OPN #Eloqua 
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Oracle is aggressive for completing the modern marketing portfolio
 
Data-driven, yet human-centric. Oracle buys BlueKai to help modern marketers create ‘multi-channel engagement’ with customers. Get more info here: http://pub.vitrue.com/YnpS
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Useful numbers from 2013 Social, Digital, Mobile in APAC
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-PAcific in 2014. Packed with more t
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This infographic depicts why marketers need to let go of the campaign calendar and adopt a more customer centric approach to marketing. For more, click here: ht
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What's Modern Marketing? By reading the customer' digital body language, we can determine where they are in their buyer' journey. what problems they're trying to solve, where they're looking for solution.. what persuade them.. The universal customer profile capture these information so you can target, engage, convert, and drive revenue. #digitalmarketing #Oracle #Eloqua  
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+McKinsey & Company story on digitizing the consumer decision journey: Imagine that a couple has just bought its first home and is now looking to purchase a washer and a dryer. They identify three models they are interested in and save them to a “wish list.” on a retailer' website. 
Under an optimized cross-channel experience, the couple could find the nearest physical outlet on the retailer’s website, Even before they walk through the doors, a transmitter mounted at the retailer’s entrance identifies Mike and Linda and sends a push alert to their cell phones welcoming them and providing them with personalized offers and recommendations based on their history with the store.

.. By using business-process software and services from vendors such as Adobe Systems, ExactTarget, and #Responsys   companies can identify in real time the basic “triggers” for what individual customers need and value and personalize their approach when making cross- or up-sell offers. They can also use these tools to generate automated reports that track customer trends and key performance indicators. #CX   #OracleCX   #marketingdigital   by 
In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. A McKinsey & Company article.
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Informative and fun to watch video for B2B marketers - The Journey to Modern Marketing #digitalmarketing #Eloqua #Oracle #CX #B2BMarketing 
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Are you utilizing a 'Push' as well as SMS and email? Marketers witness 50% higher open rates on push notifications vs. email. 57% of consumers have downloaded apps from their favorite brands and 68% of them enabled push notifications. http://www.slideshare.net/Responsys/mobile-push-infographic   #MobileMarketing   #DigitalMarketing   #CX   #Responsys   #Infographic   #MarketingTrends  
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Stanford d. School explains Customer Journey, Customer life cycle #CX   #CRM   #Design  
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How #Airbnb success story with just 2 people working on email marketing, spoken by a Head of Email Marketing at Airbnb, new school marketer  #Responsys   #Oracle   #CX   #MarketingAutiomation  
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Have her in circles
36 people
Hyunjoo Lee's profile photo
Yonghak Park's profile photo
Catherine Soojean Hardy's profile photo
제주우리's profile photo
사이버동물원 (Cyber Zoo)'s profile photo
Bala K Taduri's profile photo
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