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Under an optimized cross-channel experience, the couple could find the nearest physical outlet on the retailer’s website, Even before they walk through the doors, a transmitter mounted at the retailer’s entrance identifies Mike and Linda and sends a push alert to their cell phones welcoming them and providing them with personalized offers and recommendations based on their history with the store.
.. By using business-process software and services from vendors such as Adobe Systems, ExactTarget, and #Responsys companies can identify in real time the basic “triggers” for what individual customers need and value and personalize their approach when making cross- or up-sell offers. They can also use these tools to generate automated reports that track customer trends and key performance indicators. #CX #OracleCX #marketingdigital by
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