Under an optimized cross-channel experience, the couple could find the nearest physical outlet on the retailer’s website, Even before they walk through the doors, a transmitter mounted at the retailer’s entrance identifies Mike and Linda and sends a push alert to their cell phones welcoming them and providing them with personalized offers and recommendations based on their history with the store.
.. By using business-process software and services from vendors such as Adobe Systems, ExactTarget, and #Responsys companies can identify in real time the basic “triggers” for what individual customers need and value and personalize their approach when making cross- or up-sell offers. They can also use these tools to generate automated reports that track customer trends and key performance indicators. #CX #OracleCX #marketingdigital by
강연 직접 들어보고 싶네요:)
Eloqua Experience 2013 (EE13) Analytics Breakou... | Topliners
Track, Date, Time, Presenter Name, Presenter Title, Presenter Company, Session Name, Session Description, Presentation. Analytics, Thursday,
Commonwealth Bank’s Social Enterprise Story - Salesforce.com
With over 1,100 branches, CommBank’s 48,000 employees are widely distributed around the country. They’re also a very social group, so an emp
'Kony 2012' Video Went Viral With Rihanna's Help - Music, Celebrity, Art...
'She had been tweeted by her fans en masse, saying you're in this video,' Jedidiah Jenkins of Invisible Children organization tells MTV News
Rethinking the Customer Journey in a Social World - Forbes
Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal liv
Salesforce: Casting a Wider Net via the Social Web with SlideShare
Social content marketing has become an integral part of Salesforce’s larger marketing strategy. While traditional channels, like email and i