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Jean-Francois Monfette
Relentlessly pursuing a better way of doing things on the web
Relentlessly pursuing a better way of doing things on the web
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I'm pretty sure that the average view duration stats are wrong.

For example, on this video, 99% of our views come from Youtube advertising (True View - In Stream) and it shows an average view duration of 2:10.
But when I look at the audience retention report, I can see that at 10 seconds, we've already lost 50% of the viewers and another 10% at 30 seconds.
So if I bucketize all our views like that, I get an average of 63 seconds, which is more than 1 minute less than what my stats are telling me.

It's pretty much the same for all our videos.

I get the feeling that maybe this metric is only calculated for organic views. Am I right ?
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2015-02-15
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Quick heads up for Google Analytics users. Advanced Segments in my account are now case sensitive and return bad data. Check yours too !

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Are you analyzing your tech support tickets to improve your top customers retention ? Maybe you should ! Read this very insightful post by +Jacques Warren on Linkedin.

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Cette nouvelle technologie permet de voler votre NIP avec un iPhone. Protégez-vous en appuyant sur toutes les touches.

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This guy is named Sam Sung and used to work for Apple. He sold is Apple uniform on eBay and raised 2000$ for charity (Children's Wish BC/YK). That's a nice gesture !

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This Graphic Explains All the Health Hazards of Sitting for Too Long
We know sitting too much is bad, and most of us intuitively feel a little guilty after a long day, staying at the same screen. But what exactly goes wrong in our bodies when we park ourselves for nearly eight hours per day?

Many things, say four experts, who detailed a chain of problems from head to toe. 

Itching to move? Here are some ways to workout at work....

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Filtered view vs Segmented view
Hi I am looking at data for a section of our website. I made a filtered view to have that data only. When I do a segment in another view and look at the content, everything is the same, except the time on page. I am a little bit puzzled. Could you explain how the calculation is different ? Thanks !
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Useless cloud image in Google+ Photos.

I really like Google+ Photos so I uploaded a bunch, but for some of them I get this cloud icon for which there is no explanation on rollover or on click. Anybody knows its meaning?
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Analytics is making Baseball even more boring than before.

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Site speed - site speed -site speed. It matters a lot!
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