Profile

Cover photo
Paul Ratcliffe
Works at Refined Practice
Lives in Zurich, Switzerland
39 followers|2,248 views
AboutPostsPhotosVideos

Stream

Paul Ratcliffe

Shared publicly  - 
 
Exciting! A film wot I made (with help from +Linda Seward  and  +Mark O'Neil ) is in the Zurich Film Festival '72' competition! Check it out here: http://zff.com/en/72/competition/452/ and if you like it please vote (you need to register for a My ZFF account but it's fairly painless - you can log in using Google or Facebook and it doesn't post crap all over your timeline, which is nice)    
1
Add a comment...
 
Built using #d3js  and #jQuery  , here's a fun #visualization  of ministerial #lobbying  in the UK.
 
Want to know who's been lobbying whom in the UK? Our latest #interactive   #visualization  lets you find out, it's amazing how many meetings some of these people have!
View original post
1
Euan Arnott's profile photo
 
A very pertinent bit on the Refined Practice wensite about WHO is influencing web-based perceptions of relative value, like the (to me still totallly mysterious) "Auto Awsome" function on Google+.
Add a comment...
 
 
Do you #thinkbeforeyoutweet  ? We take a look at some of the pitfalls of using social media. Don't forget that there are real people behind those @'s folks!
1
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
Want to boost your brand's online profile? Get #creative !
 
To complement +Roland Dunn's piece in +Marketing Week we've put together a nice little post on simple ways to boost your brand's online profile using creativity and experimentation. Take a look and let us know what you think!  
1
1
Roland Dunn's profile photo
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
 
We're in Marketing Week magazine this month! If you're in the UK, get yourself down to the newsagent to get yourself a copy to see it in all it's glorious paperiness and find out +Roland Dunn 's viewpoint on content marketing.  Or alternatively, take a look at this link:
1
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
 
Don't hide your content! Refined Practice takes a look at a new trend of companies to hide their best stuff behind a "Social Media Wall".
1
1
Roland Dunn's profile photo
Add a comment...
Have him in circles
39 people
John Lumgair's profile photo
Catherine Deng's profile photo
Refined Practice - Online Brand Consultants's profile photo
Caroline Deayton's profile photo
Matthew Layton's profile photo
Linda Seward's profile photo
Roy OFlanagan's profile photo
Anatol Poyer-Sleeman's profile photo
Tape Interactive's profile photo
 
Very cool #visualization  of ministerial #lobbying  in the UK. Take a look a see just what our politicians have been up to!
1
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
This is really rather cool
 
Train Your Mind

concentrate to change the direction of the train with your mind

goo.gl/rpN0z
458 comments on original post
1
Euan Arnott's profile photo
 
Very nifty! I will have to be cautious how I use my new-found power, lest I interfere with tube schedules...
Add a comment...
 
We've just implemented this to see what effect it has on how our pages are displayed by Google. Will let you know when and how it makes any difference! #logo   #markup  
 
Google announces support for company logos to appear in search results. But it's not tied to Google+ as with authorship, so it's not really a form of "publishership."
6 comments on original post
1
1
Roland Dunn's profile photo
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
 
The number of visits to websites from phones and tablets is growing enormously year on year - is your site up to the mobile challenge? We take a look at some of the factors you need to consider. What are the design challenges? Are tablets are separate class of device? Take a look and let us know what you think!
1
1
Roland Dunn's profile photo
Add a comment...

Paul Ratcliffe

Shared publicly  - 
 
 
Sometimes websites just make you want to tear out your hair in frustration. We take a look at a couple of common, easy to avoid mistakes.
1
Add a comment...
People
Have him in circles
39 people
John Lumgair's profile photo
Catherine Deng's profile photo
Refined Practice - Online Brand Consultants's profile photo
Caroline Deayton's profile photo
Matthew Layton's profile photo
Linda Seward's profile photo
Roy OFlanagan's profile photo
Anatol Poyer-Sleeman's profile photo
Tape Interactive's profile photo
Work
Occupation
Partner at Refined Practice, Online Brand Consultants
Employment
  • Refined Practice
    Partner, present
Basic Information
Gender
Male
Links
Contributor to
Story
Introduction
I am a highly experienced web developer based in Zurich, Switzerland, specialising in online brand development and website optimisation - improving the performance of websites both from a search engine perspective (to increase visitors) and a usability perspective (to improve conversions). As well as working on website improvement, I am an experienced web designer and project manager, overseeing the specification and development of numerous web site build and applications projects for Refined Practice.

I am also a professionally qualified accelerated learning specialist, using these skills to design and run custom training courses and workshops for organisations on web strategy, search engine optimisation, web accessibility and analytics. 
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Zurich, Switzerland
Previously
London, UK - Cambridge, UK - Solihull, UK
Contact Information
Work
Phone
+41 (0)44 58 67 933, +44 (0)20 8144 1933
Email