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Michael Blowers
Works at Media Evaluation Research
Attended Surrey University
Lives in Walmer, Kent
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Michael Blowers

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Alex H Yong's profile photo
 
I love the advice from Stella (page 44-46) because it reminds PR that "Google is watching" so be on your best behavior. I wasn't part of the reference  eBook, but I was involved in the first #PRstack project which you can find at http://www.prstack.co 
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Michael Blowers

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Google Analytics can be daunting but using it to track public relations activity is straightforward.
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Michael Blowers

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Hi, does anyone know if Visitor Frequency is no longer an option for a  GA custom dashboard as I can't find it anywhere?
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Mike Sullivan's profile photoMichael Blowers's profile photoAmrdeep Singh's profile photo
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Yeah I had trouble with this last week when making a dashboard
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Michael Blowers

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Hi, I have been taking a look at Google Analytics and the assertion that it could provide PR with a way of tracking outcomes, if advertising has not got there first. I would be interested in thoughts, particularly if I got it all wrong! Thanks, Michael
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Harry Hawk's profile photoMichael Blowers's profile photo
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Thanks for the comment Harry. I think PRs need to have measurable objectives and while GA won't capture them all it can be a massive aid 
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Are you interested in the inside story on the techniques to evaluate media coverage? Please read this first of a 2-parter
Measuring media activity - specialists in combining online and offline metrics
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Michael Blowers

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Online comments on third-party sites. Don't miss out!
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Sajib ahmed's profile photoMichael Blowers's profile photo
 
 
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Michael Blowers

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In a world where customer loyalty and reputation are the cornerstones of so many successful business can there really be sectors where this counts for nothing? In this guest blog I examine, following a recently experience, why some just don't seem to feel the brand love.  http://eqinsight.com/blog/survival-without-brand-love
We positively love some brands. It’s almost as if they are pop groups we have grown-up with. Another analogy I suppose could be a football club, where the love is so deep that they are unflinchingly followed and supported come good or bad. In contrast some brands are quite anodyne. We are quite ambivalent about their very existence. Frankly, they don’t really touch our lives and one would only choose to do business with them if they were cheap an...
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Chloe M
 
I have to say having read this Michael your right. Just like the insurance company you talk about there are many more just like it and eventually the brand slowly breaks down. Companies are focusing too much on gaining new customers that they forget about the sole purpose of the brand. This is why long term loyal customers are switching. Its an example of out with the old and in with the new. Brand and the companies mission should be the main focus.
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Michael Blowers

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Very sweet review of Amy's Christmas bags
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Michael Blowers

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Hi All, I would be very interested in thoughts on blog/newspaper reader comments? Are they worth tracking as many of the media tracking tools and electronic cutting agencies seem to ignor them. This is a link to a blog post where I go into a bit more detail. Thanks, Michael 
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Michael Blowers

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Thoughts on AVEs...would welcome other views
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People
Education
  • Surrey University
Basic Information
Gender
Male
Story
Introduction
PR consultant specialising in analysis and research.  
Work
Occupation
Owner, Media Evaluation Research
Employment
  • Media Evaluation Research
    Managing Partner, Media Evaluation Research, 2005 - present
  • TNS Media Intelligence (WPP/Kantar)
    1990 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Walmer, Kent
Previously
Dover, Kent - London