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John Lusk
Works at Rivet & Sway
Attended Wharton School of the University of Pennsylvania
Lives in Seattle, Washington
140 followers|5,065 views
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John Lusk

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Does a Founding Team need to include a Designer?
Are you crazy for having a Designer on your Founding Team? Not if you're committed to creating the best customer experience possible.
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John Lusk

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I still don't think that raising is that newswothy.  Feels more like an ego thing.
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John Lusk

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Doing market research for < $3K?  Easy.  Executing?  Much harder.
You don't need a ton of money to determine if a real market exists for your new product or service
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John Lusk

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Good read on how we approached researching, identifying and addressing the Rivet & Sway opportunity.
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John Lusk

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Apologies for the forthcoming mass of posts and content.  While I love Google Apps, the confusion that reigns having two separate Google + accounts is hitting a crescendo.  btw, if you are running Google Apps, realize that you may have issues if you're using a business email address and a personal email address to login into Google +.  Brutal.
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This is a huge problem. I've got two identities on Google also. Funny to see Google telling me that I should be friends with Chris Rodde.
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John Lusk

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You're either making or selling product?  Be worried if you're not doing either.
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John Lusk

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People
In his circles
18 people
Have him in circles
140 people
Quinn Garza's profile photo
Crystal Manu's profile photo
Jeremy Baker's profile photo
Mike Quick's profile photo
Kevin Nakao's profile photo
Kristy Shaw's profile photo
Thomas Ellis's profile photo
Angie Kim Harrison's profile photo
Alex Berg's profile photo
Work
Occupation
Marketing and Business Strategy Executive
Employment
  • Rivet & Sway
    Founder, CEO, CMO, Director, 2011 - present
  • Yapta
    CMO, 2009 - 2010
  • WhitePages, Inc.
    VP, Marketing, 2007 - 2009
  • Microsoft
    Group Marketing Manager, 2003 - 2007
  • Ernst & Young
    Senior Consultant, 1993 - 1997
  • Platinum Concepts, Inc.
    Co-Founder, 1999 - 2003
  • Wharton Small Business Development Center
    Business Consultant, 1998 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle, Washington
Previously
Austin, Texas - Dallas, Chicago, Copenhagen, Philadelphia, San Francisco, Seattle
Story
Tagline
CEO & CMO | Founder of Rivet & Sway | Author & Speaker | Inbound Marketing, Customer Experience & Ecommerce Specialist
Introduction
Founded Rivet & Sway and Authored the best-selling book, The MouseDriver Chronicles. Love all things about entrepreneurship, marketing and ecommerce.  Blog about business, life and experiences on John Lusk's Blog.

Grew up in Austin, Texas (Westlake High School), attended SMU in Dallas and then Wharton for my MBA.  Played 3 years of semi-pro soccer, lived abroad in Denmark and kicked of my working career at Ernst & Young.

Part of the dot-com craze in San Francisco from 1999-2003 and have lived in Seattle since 2003.
Education
  • Wharton School of the University of Pennsylvania
    MBA, Entrepreneurial Marketing, 1997 - 1999
  • Southern Methodist University
    BBA, MIS, 1989 - 1993
Basic Information
Gender
Male