Marketing With Everyday Influencers
What or who influences you the most in your buying decisions?
a) Advertisements in the newspaper;
b) News reports featuring an interview with a CEO;
c) Consumer review reports on an online forum;
d) Pop-up display ads on your mobile;
e) Endorsements by your favourite celebrity; or
f) A friend or family member’s recommendation.
If you’re like most people, your day to day consumption and purchase habits are likely to be influenced by the people you know. Online or offline, these folks play a big role in driving sales, yet are often neglected by big brands.
Indeed, everyday influencers wield tremendous influence on buying decisions of consumers.
Who are they and how can marketers work with them?http://coolerinsights.com/2015/05/marketing-everyday-influencers/