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Ron Villejo
Works at Dr. Ron on the Internet
Attended Northwestern University - Feinberg School of Medicine
Lives in Chicago
1,774 followers|473,505 views
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Ron Villejo

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"They can hit a younger audience, and these guys have the street cred to be able to access them..." ~Laura Lee
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Ron Villejo

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According to a McKinsey Report, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest for first time purchases, or when products are relatively expensive.

McKinsey also reported that word of mouth “is no longer an act of intimate, one-on-one communication”. Rather, it operates on a “one-to-many basis: product reviews are posted online and opinions disseminated through social networks."

http://coolerinsights.com/2015/05/marketing-everyday-influencers
 
Marketing With Everyday Influencers

What or who influences you the most in your buying decisions?

a) Advertisements in the newspaper;
b) News reports featuring an interview with a CEO;
c) Consumer review reports on an online forum;
d) Pop-up display ads on your mobile;
e) Endorsements by your favourite celebrity; or
f) A friend or family member’s recommendation.

If you’re like most people, your day to day consumption and purchase habits are likely to be influenced by the people you know. Online or offline, these folks play a big role in driving sales, yet are often neglected by big brands.

Indeed, everyday influencers wield tremendous influence on buying decisions of consumers. 

Who are they and how can marketers work with them?

http://coolerinsights.com/2015/05/marketing-everyday-influencers/ 
Everyday influencers wield tremendous influence on brand purchase decisions of consumers. Who are they and how can marketers work with them?
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Ron Villejo

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"We are a bunch of vulnerable people, who've got no money, we're trying to survive."
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Natalee Holloway disappeared on May 30, 2005, while in Aruba, and this latest news is all unfortunate human drama.
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The US Attorney General Loretta Lynch unseals indictments on high ranking FIFA officials. 
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(3) Grant Snider reflects on reading books, in relation to everyday life...
I made this manifesto for the Colombian newspaper El Espectador. Thanks to editor Daniel Jimenez Quiroz! Posters are available at my shop.
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Caitlyn Jenner makes a demure debut on Vanity Fair, yet bold at the same time for becoming her authentic self.
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"Turkey's identity is a complex mix of religious and secular."

The Justice and Development Party (Turkish: Adalet ve Kalkınma Partisi [AK PARTİ])
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"The interesting part of it isn't finding the needle in the haystack,... [but] understanding the haystack." 
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P Grimm
 
Disaster waiting to happen.. Supplies power to the hospitals..
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(4) Books do breathe, you know...
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Education
  • Northwestern University - Feinberg School of Medicine
    Clinical Psychology, 1986 - 1993
  • Northwestern University - Weinberg College of Arts and Sciences
    Psychology, 1977 - 1981
Basic Information
Gender
Male
Story
Tagline
where information interacts
Introduction
I am enthralled with the internet, intrigued by social media, and amazed at all that tech minds come up with. Dr. Ron on the Internet (droi) is my effort to play and ponder in this vast green box.  Accordingly, here on Google+, I post, comment and share on:  internet, digital, media and tech stuff.

We all have to earn a living, so droi is also about projects, like designing websites and blogs, managing social media, and making promo videos; plus, blogging on media and tech, sports and travel.

digital services that matter

what it means, how it matters

I am a sports fanatic

places that are our anchor

I am Ron Villejo, PhD, and this is droi {where information interacts}.

Want to know more?  Please message me, or e-mail me at DrRonontheInternet@gmail.com.
Work
Employment
  • Dr. Ron on the Internet
    Founder, 2011 - present
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Currently
Chicago