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Like any niche - your blog should have an emotional attachment to your product!!!
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These tips are great - can be used by anyone writing a blog!!!
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Have them in circles
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Great tips!  Hope everyone gets a vacation this summer!
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We are glad to be on Google+ but many of our customers are not yet. How to get them engaged???
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We think people are still trying to understand it. We created a blog with the Construction Marketing Association to help with this if you want to check it out: http://constructionmarketingblog.org/do-i-need-a-google-plus-business-page/
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Good points for use in any social media forum.
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Have them in circles
39 people
Dennis Oosterman's profile photo
Jim Kozak's profile photo
Laura Kozak's profile photo
Craig Hodges's profile photo
Shelly Koenig's profile photo
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Providing expert blogging for service companies.
Introduction

Regular blogging is perhaps the best tool available to position your company as both an expert in your industry and your local marketplace.

Almost all your customers read blogs about companies, products, and services before making a buying decision. Google loves blogs.

The Problem: Most service companies are either very bad at blogging or can’t find the time.