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eCommerce Cosmos
2,467 followers -
Crafting the best eCommerce stores, with SEO and Conversion Rate Optimization.
Crafting the best eCommerce stores, with SEO and Conversion Rate Optimization.

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Increasing your eCommerce Store's Brand Awareness by +Dan Stanescu.

https://ecommercecosmos.com/

Increasing your eCommerce store's Brand Awareness online is easier than you think. Through Marketing Automation and Inbound Marketing practices, any brand can successfully establish itself and compete. After consulting with companies we found that a majority are reluctant to embrace our techniques for fear of not seeing a meaningful return.  Because MA is fairly new, companies are reluctant to adopt it and most fail to see the value adding the customer receives.

Nurturing eCommerce Customers
Marketing Automation involves interacting with customers based on user-unique online behavior.  MA integration allows marketers to identify leads based on their position in the buying cycle. As such a more efficient lead nurturing process is created.  A customer that spends 30 seconds on your website should not receive the same email campaign as one that has spent hours on your site.

The same rings true when two customers are searching for different products. So why not do more to increase brand awareness and establish email drip campaigns based on consumer need. Inbound Marketing begins with creating great content.

Education Based Brand Awareness
As a company, it is your job to educate the consumer about your product or service offering. According to Social Media Today, 70% of consumers learn about a company through articles rather than ads.  Do you want a third party educating your customers about your products or services?  Creating a blog not only drives traffic back to a website, but it establishes an online authority for a brand. This results in an increase in perceived value by the customer. At the same time, 67% of online searches begin on Google which makes understanding SEO a priority. Anyone not utilizing SEO with their blogging cannot be serious about increasing Brand Awareness.

Free Publicity
Where social media comes into effect is increasing touchpoints with customers, resulting in an increase in Brand Awareness. Yet most companies we work with were not active on Google+, Pinterest, or Tumblr. According to Trendstream, a UK market research firm, Google+ is now the second largest social network in terms of active users. Pinterest and Tumblr are the fastest growing social networks from 2012-13.

Marketers should also take advantage of other Inbound Marketing practices in order to increase Brand Awareness.  These can include: White Papers, eBooks, Infographics, Case Studies, Podcasts and Youtube Videos.  Sprinkle these periodically with your other marketing efforts, for a better customer experience.
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Navigating through the wonderful world of sales taxes with +TaxJar. #eCommerce
Navigating the Wonderful World of Sales Tax in eCommerce on +eCommerce Cosmos.

I bet you didn’t start your #eCommerce store so you could collect sales tax for government agencies.

Sure you’re a good samaritan, you enjoy helping the government collect funds for schools, roads, and all the wonderful things states invest in.

Most of our sales tax dollars go to good causes. Education + Healthcare.

Yet they take hours away from marketing our eCommerce business and after 2 years running +Hammock Town I've decided to automate the process with +TaxJar.
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One of the best digital marketing plans I've ever seen. Shared with us for FREE via +Sujan Patel.
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What Do You Do When Your Customers Are Afraid To Shop Online? https://conversionxl.com/customers-afraid-shop-online/ [by Alex Birkett on CXL] #eCommerce
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If you are looking to double your eCommerce growth in 2017, this is the perfect eCommerce course to take.

The reputable team from Conversion XL is bringing us +Drew Sanocki to teach his proven framework for scaling your already profitable eCommerce business.

For those that don’t know Drew, he is a total badass.

Drew founded his first company, +Design Public, soon after receiving his M.B.A. from +Stanford Graduate School of Business, and grew it into one of the premier online design retailers.

He than sold the company to private investors in 2011, after operating it for eight profitable years.

In 2015 Drew ran marketing at 8-figure karmaloop.com his programs helped to take them from bankruptcy to profitability in under ten months.

Today Drew builds growth systems for 8- and 9-figure retailers, and we get to take his eCommerce course for less than $500 thanks to +ConversionXL.

+Peep Laja +Alex Birkett

http://ecommercecosmos.com/double-ecommerce-revenue/

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