This article is an attempt to explain how data mining works and why you should care about it.
How Data Mining Works

It is important to know that every transaction and interaction leaves a data signature. We are creating massive amounts of data every day as we roam across the Internet. Data on this scale is unmanageable until you add processing power and algorithms that automate the management processes and detect interpretable patterns. Once you do this the data becomes very useful and powerful.

Data mining on a massive scale is allowing companies to make more money by interpreting patterns from your transactions and interactions.
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