A recap of Frontline
, the Generation Like
Depending on your age group you're going to see a completely different Facebook or YouTube than other people. From the videos that are suggested along the right hand side to the recommended posts to the advertising in your stream, it's all tailored to your demographic. One thing advertisers have figured out is after years of exposure to the come-on, people over 30 are not your prime market. They're too resistant. You have to get the kids hooked before they know better and the economy of Likes is the ideal way to turn the teen consumer into the teen marketer.
It's not monetary wealth that gives Facebook its value, rather its worth is based on the volume of Likes they can generate. It's the same social currency that powers Twitter, Instagram, Pinterest and all the other platforms.
They visited a company called The Audience
. They're a combination of talent agency, publisher, promoter and network all in one. They orchestrate a calendar of content to push their talent, complete with corporate integration. But they don't call it corporate sponsorship. Instead, they congratulate you on the fact that you found someone to fund your art.
They also featured Ceili Everdeen
, a total Hunger Games fan. For the amount of time, hours a day, she was devoting to tweeting and re-tweeting Hunger Game content, she could have her own office in Hollywood making 70K a year. But instead she does it all just for a few Sparks, Likes and the outside chance an actor from the series will respond to a tweet. Clips from the movie were kind of a spoiler for me because I have yet to see any of those movies but they did draw some interesting parallels to social media. Surviving meant getting people to like you and people in high places were pulling strings behind the scenes. #frontline #theaudience #facebook