As you once said to me, social media users aren't customers but commodities. The actual customers are the advertisers who want to buy space that the users eyes will see. I personally still tolerate Facebook, but I have never felt compelled in any way to integrate my individual web browsing with my Facebook profile. Using third-party corporate guidance to see what my friends are up to (i.e. see friends at risk), is completely ridiculous and frankly, a little Big Brotherian. I have just as much of a problem with The Weather Channel knowing where I am as I do with the government doing the same.