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conceptbakery llc.
48 followers -
Alternative Marketing Strategies, Viral, WOM, Social Media, Digital, Mobile, Crossmedia
Alternative Marketing Strategies, Viral, WOM, Social Media, Digital, Mobile, Crossmedia

48 followers
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conceptbakery llc.'s posts

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Here is a very well thought through outdoor ad by Publicis in London. Hats off!

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We happened to watch a lot of commercials this week. This was by far our favorite one.

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Wondering what Google has in stock for us in 2014? Here are some predictions from Moz.com that make pretty good sense to us.

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Here is a helpful little chart that shows you the average ad spending per internet user in 2013. The US is not leading but $201 gets it into a solid second spot :) 

Today is conceptbakery's 11th anniversary. Thanks to everyone that's with us as a team member, client, supporter or friend! You are all part of our story.

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Very simple, yet very solid advice for everyone that has a website. This is not a list that should be ignored. 

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Prankvertising is a clunky word. It involves making fun of people for commercial purpose. Here is the latest addition to the mix by LG. Is it real or are these just actors? That's one question that takes away from those videos for us. If you'd produce it with real-life subjects and one of them suffers a hear attack you'd have a little problem at our hands ;)  

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A good marketing stunt involves elements of surprise, humor, (or shock) and reaches it's core audience at the right time and place. That's exactly what the Seattle Police Departments did at a stoner event called Hempfest. They handed out bags of Dorritos with a sticker reminding them of the do's and dont's of using pot and accompanied it by some Twitter updates showing some classy (self)humor.

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Here is an excellent list of tips for anyone sending out newsletters.
Especially the section on subject lines might be helpful to you.

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Here is a round of social media stats for your to look at. These numbers constantly change and it is helpful to stay up to date.
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