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conceptbakery llc.
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Here is a very well thought through outdoor ad by Publicis in London. Hats off!
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Wondering what Google has in stock for us in 2014? Here are some predictions from Moz.com that make pretty good sense to us.
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Today is conceptbakery's 11th anniversary. Thanks to everyone that's with us as a team member, client, supporter or friend! You are all part of our story.
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Prankvertising is a clunky word. It involves making fun of people for commercial purpose. Here is the latest addition to the mix by LG. Is it real or are these just actors? That's one question that takes away from those videos for us. If you'd produce it with real-life subjects and one of them suffers a hear attack you'd have a little problem at our hands ;)  
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Here is an excellent list of tips for anyone sending out newsletters.
Especially the section on subject lines might be helpful to you.
Learn how to send a successful email newsletter in just 10 steps.
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We are still smiling about the efforts of the Marijuana Policy Project to spread their message to Nascar fans. Nice try. Of course a couple of beer brewers had a thing to say about it and the add was pulled. It got them quite some eyeballs though and therefore their mission was at least partially accomplished. 
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Have them in circles
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We happened to watch a lot of commercials this week. This was by far our favorite one.
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Here is a helpful little chart that shows you the average ad spending per internet user in 2013. The US is not leading but $201 gets it into a solid second spot :) 
These 10 countries spend the most money per person on digital ads.
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Very simple, yet very solid advice for everyone that has a website. This is not a list that should be ignored. 
Learn the common killers of websites, and how to make sure yours is effective and user-friendly.
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A good marketing stunt involves elements of surprise, humor, (or shock) and reaches it's core audience at the right time and place. That's exactly what the Seattle Police Departments did at a stoner event called Hempfest. They handed out bags of Dorritos with a sticker reminding them of the do's and dont's of using pot and accompanied it by some Twitter updates showing some classy (self)humor.
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Here is a round of social media stats for your to look at. These numbers constantly change and it is helpful to stay up to date.
Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
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Instagram was the 10th most used mobile app last month. This graphic has the nine other top ten ones listed as well. 
Google Maps is the most frequently used app in the world, according to GlobalWebIndex data on global smartphone users in Q2 of 2013.
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Story
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Alternative Marketing Strategies, Viral, WOM, Social Media, Digital, Mobile, Crossmedia
Introduction
We're a cross-Atlantic marketing agency, located in Denver and Cologne and specializing in freshly-baked alternative marketing strategies for our clients.
 
Our recipe: Start with a one-of-a-kind team with long-term experience, add original concepts andstrategies enriched with a splash of guerilla, viral and wom magic. Fold in social web specials and let set with mobile and cross-media marketing know-how.

Tools: The best helpers in our bake office. Social MediaFacebookFacebook CMS EasyFacebook CMS ProYouTubeTwitterApps and more.
 
The result: Marketing delicacies that tell stories, stay in people's memories and become talk of the town and the web.

Imprint (United States):
www.conceptbakery.com/68-1-Imprint.html

Impressum (Germany):
www.conceptbakery.de/68-0-Imprint.html