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Malhar Barai
Works at Tech Mahindra
Attended CDAC
Lived in Bangalore
1,700 followers|166,001 views


Malhar Barai

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Everything that you'd like to know about Google Hangouts

H/t: +martin shervington 
Google Hangouts.
Just about everything you'll need to know...
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Good Morning Plussers!!

Thought of the Day
The right words at the right time can change everything.
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Malhar Barai

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Excellent SEO tips!
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.
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thanks buddy for this one!
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Great read for a Sunday evening!!

Particularly like +Larry Kim 's article about not relying on newsjacking

Enjoy reading as you gear up for the week ahead!
What's the current state of links in the online marketing community, and, equally important, in the eyes of the major search engines? Curl up this weekend with a round-up of thought-provoking posts from the last month, courtesy of our expert contributors, and bring yourself up to speed on what traditional link building has evolved into, and how you can make the most of your efforts in this area. 

Still Newsjacking For Links? Forget That, Make The News Instead! 

How To Massively Scale Ethical Link Building FTW - 

Link Building Fundamentals To Future-Proof Your Online Business - 

The War On Links - 

Are You Building Links Or Building A Business? 
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Malhar Barai

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Which crutch words do you use??

After reading this, I realize that I use Well so often and at times it could be frowned upon.

h/t: +Omkar Mishra 
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I used probably until my wife pointed that out.. Now at least that's under control ;-) 
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Good Morning Plussers!

An early morning find

Great tips by +Mark Traphagen & +Eric Enge 
Why Does Google+ Have View Counts Now?

In this 5 minute video from the +Stone Temple Consulting Here's Why series, +Eric Enge asks me to explain the new Google+ view counts that show on most profiles and pages. 

For more about Google+ view counts, see


ERIC: So Mark, recently Google+ added view counts to your profile pages and hovercards, right? Why did they do that?

MARK: We now see view counts on Google+ pages and profile. If you go to someone's profile of page, and you look in the upper left-hand corner on the cover photo, you'll see two metrics, if the user chooses to display them. One is a follower count (which we've seen before; it formerly said "people who have you in circles"), and then views. 

The new one, though, is the view count, so let's talk about first what that is. What are these views? What we've learned from sources at Google is that it's a total of all of the views of basically three things:

1. Your profile or page, if somebody actually opened that and looked at it.
2. All of your posts.
3. All of your images.

Now with posts and images, it's really what we call in the online world an "impression," meaning that it appeared on someone's screen. It doesn't necessarily mean that they focused on it, that they clicked on it, it just appeared on their screen, even if they were scrolling by. If a post or an image comes by while they're scrolling, that counts as a view, which in part explains why some people's view counts are very large. A lot of people were surprised when they saw their view counts. 

So that's basically what it is.

ERIC: Why do you suppose they chose to start displaying this?

MARK: Well, I have a theory about that. I believe that when Google exposes something to us, a piece of data, that they always have an intentionality behind that. They want to give us that information for some reason. 

So I pondered about this. Why would they now be emphasizing view counts? Here's what I think. When you look at the view counts, first of all, as I said, for many pages and profiles they're very large, it's a very high number, especially in proportion to the number of followers. So on a very simple level it might be a way of encouraging people who use Google+, that a lot more people are seeing their stuff (potentially) than they might have thought.

Most of us, of course, tend to focus on the information right in front of us. We put up a post, and we got 4 comments and 5 +1's, and, "well, that's that!" What we don't realize is that reshares of that post, or even +1's since last July, can be pushing that post out to hundreds or even thousands of people. That's where those big view numbers came from. So the first thing would be encouragement. Sort of a pat on the back acknowledgement that your reach on Google+ is more than you think.

The second thing is, I think, what I've called Google User Behavior Modification (GUBM). They use these metrics, they put out information, because they want us to change our behavior. I believe that they want to see less concentration on people just chasing after follower numbers, which can be gamed in various ways. People buy fake followers or get massive circle shares schemes going.

In order to get a view count, you actually have to be posting something on Google+. You have to be putting up posts or images. You have an incentive to do posts or images that people will want to engage with, that they'll reshare, that they'll +1, so that view count goes up. So they're pushing engagement.

ERIC: So the first part was really a marketing piece, which is, "let's show that Google+ has a lot of value." That's like seeing a lot of page views or impressions, as you said. So that's interesting, and then the second part is, OK, let's put some reality in the system, so that people can compare impression or view counts, and get less focused on this
follower count, because too many people are gaming that. 

MARK: And that's better for the users, and better for Google. If users are happy, if they're seeing content going by in their streams, they're going to feel better about Google+, they're going to want to use it. It overcomes that "ghost town" image that Google+ has had in the past. So it's pushing a win-win that they hope will be for the benefit of both the users and the network itself. 

Keep up to date with Stone Temple Consulting's constant updates on what works (and what doesn't!) in digital marketing!

Subscribe to our YouTube channel and get updates on future Here's Why videos, as well as our two weekly Hangout shows: The Digital Marketing Answers Show and the Digital Marketing Excellence Show:

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Mark Traphagen's profile photoEric Enge's profile photoMalhar Barai's profile photo
Glad to know what all makes through as the number of views +Mark Traphagen +Eric Enge 
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Malhar Barai

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Sabiazoth Alonso's profile photoharsh ajmera's profile photoMalhar Barai's profile photo
Heh heh.  :-)
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How is Losing Money

Excellent write up by +Rohan Ayyar about the Moz website, so much that it caught the eye of +Rand Fishkin too.
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Google penalized another blog outreach platform PostJoint last week.

The latest hit also raised another question - Is link building dead?

No!! +Matt Cutts has said multiple times that Google is never against ethical link building opportunities, but a whiff of spam and you could be in a soup at some point of time.

Read about the entire story and why you should stay away from such platforms
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According to the latest news PostJoint another blogger outreach platform is heard to have been hit by Google penalty. This comes on the back of other big blogger outreach platform MyBlogGuest being hit by penalty about a month back. After the MyBlogGuest…
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In his circles
1,756 people
Have him in circles
1,700 people
Susan OrganizedThirtyOne's profile photo
Kisa Johnson's profile photo
Keri Jaehnig's profile photo
Co-Founder (Buzzing Digital), Author, Blogger, Speaker, Content Writer, Social Media Consultant
Marketing, PR, Content Writing, Social Media Consulting
  • Tech Mahindra
    Presales Manager, 2008 - present
    Marketing Manager for the Technology, Media & Entertainment Vertical
  • Symphony Services
    2006 - 2008
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Bangalore - Ahmedabad - Pune - Appleton, WI
Co-Founder (Buzzing Digital), Author, Speaker, Blogger, Social Media Consultant
Multiple roles through the professional life, but currently I am a  Speaker, Author, Digital Media Evangelist helping SME build their Digital Media strategies.

In the day job I work as a Presales & Alliance Manager at Mahindra Satyam, which is an exciting job since I get to meet strangers and also evangelize usage of their products in our industry.

While that is not what I started as, was a lonely Java programmer when I started working and my interest in technology led me to work on Enterprise Application Integration tools and thereafter a little time on SOA (since I could co-author a book on it, wasn't too bad a programmer). But the ever risk-taker in me took me into business-specific roles and I ended up working in the current role having an exciting portfolio of partners to work with.

Still the techno-commercial heart was not satisfied and since I had started blogging & interacting on bulletin boards very early, I took to digital media quite easily.

So here I am, loving Digital Media and all the things associated with it.

And other than that, I am a Dad to a lovely daughter :)
Bragging rights
Co-founding a Digital Media Agency
  • CDAC
    Computer Science
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Other names
Malhar Barai, MalharBarai
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