WGBH Educational Foundation
Director of Marketing for WGBY, 2014 - present
WGBY is part of WGBH Educational Foundation. We connect western New England through programming and initiatives that; educate, entertain, enrich lives, and improve our communities.
Watch, learn, share.
gczinc marketing + development
Principal, 2009 - present
A dynamic marketing + business development resource with a proven track record of providing value added skills and experience to growth oriented companies in the insurance agency, financial services, nonprofit, and executive retail management sectors.
Partial Client & Partner List:
• Paratus Properties, LLC
• Cecco - The Design Office of David Cecchi
• PVE Cigars, LLC
• Innovative Partners LLC
• Banc Insurance Services, Inc.
• San Jose Swim & Racquet Club
• Balboa Resort Group
National Director of Marketing, 2012 - 2013
• Designed an automated multi-tiered B2C email marketing campaigns, achieving a 33% open rate, 15% click through rate and a less than 1% unsubscribe rate
• Implemented B2B marketing strategies increasing qualified monthly prospects by 300% as well as increasing unique website visits by 200% in less than a year
• Successfully organized and executed twelve nationally attended conventions and conferences
• Developed and implemented the new product launch of SMARTCART Technology™, an innovative web portal to purchase multiple insurance products with a single check out, achieving NAFCU’s 2013 Innovation Award
• Cultivated productive relationships with credit union and community bank associations nationwide
• Utilized content marketing tactics, organizing and promoting monthly educational webinars, achieving 200+ attendees with a less than 1% abandon rate per session
Insurance Center of New England, Inc.
VP | Director of Marketing & Business Development, 2005 - 2009